In Business? It’s Time To Update Our Marketing Mantras!

Starting your own business isn’t easy, and as consumers find their choices increasing every day, all of us in business need to update our marketing mantras.

There are endless questions that run through the mind of an entrepreneur. And the most pressing of them all is often, How to stay visible and relevant to customers?

While a one-time big bang activity may ensure temporary visibility, long-lasting impressions and loyalty need a consistent and effective marketing strategy. That focus is what we bring you in the third edition of  the #BreakingBarriers series.

Registrations:

Bangalore, Sat, 12th March

Gurgaon, Sat, April 2nd

(Mumbai info coming up soon)

Questions we need to answer

At this event, we will ponder on some questions that are of paramount importance for any business venture; whether considering it, started already, your own venture or for a larger organisation. They are:

• How can my marketing strategies be impactful when the market and media are more crowded than ever?
• What new marketing/consumer trends will impact on my business and how do I prepare for these?
• How does my business adapt quickly to changing consumers, rather than being left behind competition?

If the above questions align with yours, then it is time to take a day off from routine and attend Breaking Barriers: Marketing Mantras In A Connected World, a Women’s Web event meant for women in business, entrepreneurs, executives and thought leaders.

It is an event where Women’s Web collaborates with industry experts (get our speaker list here), who in turn offer you a peek into their eventful life’s journeys and help you in finding answers to your own questions.

Event highlights to anticipate

• The rise in digitization and usage of social media en masse has helped entrepreneurs stand out in the crowd with a modest budget. But social media changes very fast and it is often difficult for individuals and SMEs to keep track. This session examines how bloggers, SMEs and brands with modest budgets can keep pace with changes and also have an actionable strategy.
• With rapid digitization we are also observing a sharp spike in the inflow of data. How do individuals and SME’s hook the right data that will align them to achieve their business goals?
• Authenticity is a buzzword today. Yet, brands find it hard to market in an authentic way that truly expresses their vision while also meeting business goals. This session focuses on how SMEs and individuals can focus on marketing their brands in a way that emphasises on who they are and build a true connect with the users.
• Often the big business question – How to align our marketing strategy with our business goals can be unnerving for entrepreneurs. This segment focuses on what to participants about the important points that should be kept in keep in mind when we are formulating a marketing strategy so that it remains aligned with our business goal.
• In the Marketing Pitch Panel segment, shortlisted participants will pitch in their marketing strategy to our expert panelists and receive feedback from them as well as the audience. (Apply for the last few slots)
• Speed mentoring for shortlisted participants.

Lastly, one of the best reasons to attend this event is because you get to network with potential customers, suppliers and collaborators in a friendly, supportive atmosphere enabled by Women’s Web, India’s largest platform that empowers and inspires women.

Jyotishree Mohanty

A part time backpacker, an accidental baker, a doting mother, a loving wife, a pampered

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