Starting A New Business? 7 Key Points To Keep In Mind.
Starting your own business isn't easy, and as consumers find their choices increasing every day, all of us in business need to update our marketing mantras.
Starting your own business isn’t easy, and as consumers find their choices increasing every day, all of us in business need to update our marketing mantras.
There are endless questions that run through the mind of an entrepreneur. And the most pressing of them all is often, How to stay visible and relevant to customers?
While a one-time big bang activity may ensure temporary visibility, long-lasting impressions and loyalty need a consistent and effective marketing strategy. That focus is what we bring you in the third edition of the #BreakingBarriers series.
Bangalore, Sat, 12th March
Gurgaon, Sat, April 2nd
(Mumbai info coming up soon)
At this event, we will ponder on some questions that are of paramount importance for any business venture; whether considering it, started already, your own venture or for a larger organisation. They are:
If the above questions align with yours, then it is time to take a day off from routine and attend Breaking Barriers: Marketing Mantras In A Connected World, a Women’s Web event meant for women in business, entrepreneurs, executives and thought leaders.
It is an event where Women’s Web collaborates with industry experts (get our speaker list here), who in turn offer you a peek into their eventful life’s journeys and help you in finding answers to your own questions.
Lastly, one of the best reasons to attend this event is because you get to network with potential customers, suppliers and collaborators in a friendly, supportive atmosphere enabled by Women’s Web, India’s largest platform that empowers and inspires women.
A part time backpacker, an accidental baker, a doting mother, a loving wife, a pampered daughter, an inspired blogger, an amateur photographer read more...
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If a woman insists on her prospective groom earning enough to keep her comfortable, she is not being “lazy”. She is just being practical, just like men!
When an actress described women as “lazy” because they choose not to have careers and insist on only considering prospective grooms who earn a lot, many jumped to her defence.
Many men (and women) shared stories about how “choosy” women have now become.
One wrote in a now-deleted post that when they were looking for a bride for her brother, the eligible women all laid down impossible conditions – they wanted the groom to be not more than 3 years older than them, to earn at least 50k per month, and to agree to live in an independent flat.
Most of my women clients are caregivers—as mothers, wives and daughters. And so, they tend to feel guilty about their ambitions. Belief in themselves is hard to come by.
* All names mentioned in the article have been changed to respect client confidentiality.
“I don’t want to take a pay cut and accept the offer, but everyone around me is advising me to take up what comes my way,” Tanya* told me over the phone while I was returning home from the New Delhi World Book Fair. “Should I take it up?” She summed up her dilemma and paused.
I have been coaching Tanya for the past three months. She wants to change her industry, and we have been working together on a career transition roadmap.
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