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Participation in exhibitions for promoting your product could be a great way to establish your start-up, especially in the launch stage.
Here are some thoughts on the current trend that’s rolling in the Mumbai market. It can add value to small start ups in retail space/ budding entrepreneurs. By retail space I mean small and medium scale entrepreneurs in apparels & accessories, jewelry, home accessories, etc.
I am aligned with one such startup group which is learning to swim in the ocean of the booming retail space. I intend to utilize this platform to share some of my insights which might help the sisterhood of entrepreneurs to add value to their launch/marketing strategy.
I am going to throw some light on the exhibition model boom which is currently at a high in the Mumbai market. Though I strongly recommend exhibition model as a first step for the launch of consumer product, one needs to consider the following points before planning a launch via exhibitions :
The shortlisting of the exhibition you wish to participate in will also depends on the stage of the product lifecycle. In this article I am focusing on the launch stage.
To introduce the product to the market, learn response of people about the product and generate sales.
Do select :
Lastly keep updating your digital marketing media with your performances at the exhibition. Its one of the best, most cost effective reach and engagement way to amplify the on-ground sales and launch.
Don’t get lost in the exhibition invites across the arena. What you do need to check on is
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Image source: exhibition word cloud by Shutterstock.
I have had a 10+ years long experience of working across the media sectors. Recent
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