Expressing Yourself With Jewelry: Swa

Maithili Kabre Mandal, Founder of Swa, one of the unique brands participating in the Women's Web New Year's giveaway shares her story

SWAAs part of the Women’s Web New Year’s Giveaway Hamper, 5 brands are giving away unique products – each with a story behind them. Maithili Kabre Mandal, the founder of jewelry brand, Swa, shares a bit about their work here.

Swa is giving away bracelets/necklaces as part of the giveaway. To be one of the lucky 10 winners selected to receive the giveaway, you must be a registered user – go here!

Swa was established in August 2009, as a label of Fashion Jewellery, headed by Maithili Kabre Mandal & Ankan Mandal, both post-graduates in Lifestyle Accessory Design from NID, Ahmedabad.

Swa means the ‘self’ in Sanskrit and encourages its users to express themselves via their jewelry. Handcrafting Jewelry since 2004, Maithili Kabre Mandal has been retailing jewlery in Mumbai for 7 years now. Swa was launched in 2009. The label has been retailing successfully across various format stores across India. Swa jewelry has been featured in magazines such as Marie Claire, Grazia, Femina and Time-out and has been well appreciated on Design Blogs as well.

Our jewellery is made using diverse materials and every collection is unique and specific to Trends, Colour, technique.

Retail: Swa is available via stores in Mumbai, Pune and Bangalore. ( and also exclusively available via its Online stores on Shopo and Mirraw.

We also retail via many other sites such as Craftsvilla and Afday.


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Women's Web is an alternative magazine covering real issues for real women. This blog handle usually includes posts about happenings at Women's Web, interesting contests/events, people working on the website and so read more...

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