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Maithili Kabre Mandal, Founder of Swa, one of the unique brands participating in the Women's Web New Year's giveaway shares her story
As part of the Women’s Web New Year’s Giveaway Hamper, 5 brands are giving away unique products – each with a story behind them. Maithili Kabre Mandal, the founder of jewelry brand, Swa, shares a bit about their work here.
Swa is giving away bracelets/necklaces as part of the giveaway. To be one of the lucky 10 winners selected to receive the giveaway, you must be a registered user – go here!
Swa was established in August 2009, as a label of Fashion Jewellery, headed by Maithili Kabre Mandal & Ankan Mandal, both post-graduates in Lifestyle Accessory Design from NID, Ahmedabad.
Swa means the ‘self’ in Sanskrit and encourages its users to express themselves via their jewelry. Handcrafting Jewelry since 2004, Maithili Kabre Mandal has been retailing jewlery in Mumbai for 7 years now. Swa was launched in 2009. The label has been retailing successfully across various format stores across India. Swa jewelry has been featured in magazines such as Marie Claire, Grazia, Femina and Time-out and has been well appreciated on Design Blogs as well.
Our jewellery is made using diverse materials and every collection is unique and specific to Trends, Colour, technique.
Retail: Swa is available via stores in Mumbai, Pune and Bangalore. (http://www.onlineswa.com/p/stores_08.html) and also exclusively available via its Online stores on Shopo and Mirraw.
We also retail via many other sites such as Craftsvilla and Afday.
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My house-help asked excitedly, “I am going for wedding. Can you let me wear your red & black saree? To be honest I was stumped for a moment; I didn’t know what to say but I still said yes.
I lent a gorgeous saree to my house-help for a wedding in her family. Soon I stated getting questions if I would wear that saree again or if I was okay to be seen wearing the same saree my house-help was wearing?
We are all so conditioned to give our used clothes to our house-helps but are we okay to wear the clothes they were wearing?
A few days ago she came excitedly to me, “I am going for a family wedding. I want to wear your red & black saree, Ill wash and give it to you after the function. Please can you let me wear it?”
Sivaranjiniyum Innum Sila Pengalum (SISP) is an ode to all of the lost women, who could have been sports stars, singers, bankers, lawyers, doctors, just... happy, if they hadn't been enslaved in matrimony, and then forgotten all about.
One of the cool things about my mother was that she was an ace athlete and a champion sculler as a young woman in the 1950s and 60s. I only found out about this side of her a few years ago. I imagine her in a paavaadai dhaavani, taking on the mighty Kaveri river so many decades ago.
I recently watched a Tamil film anthology on SonyLiv that she would have liked to watch – Sivaranjiniyum Innum Sila Pengalum, (SISP) that has 3 stories of 3 different women – Saraswathi, Devaki, and Shivaranjini.
Like all the heroines in the anthology, my mother’s talents were sacrificed at the altar of matrimony. She pawned her gold medals and silver cups one by one to pay for expensive textbooks for us or a gift for a niece on her wedding, money for which she didn’t dare ask my father, because it was her niece… I remember how she caressed the cups and how her face hardened as she shoved them into her bag to take to the jewellers.
Rashi Goel, Co-Founder of The Bright Side, one of the unique brands participating in the Women's Web New Year's giveaway shares her story
As part of the Women’s Web New Year’s Giveaway Hamper, 5 brands are giving away unique products – each with a story behind them. Rashi Goel, the co-founder of sign/accessory brand, The Bright Side, shares their story here.
The Bright Side is giving away funky car signs as part of the giveaway. To be one of the lucky 10 winners selected to receive the giveaway, you must be a registered user – go here!
The Bright Side has been set up with one primary product – ‘Vackys’. This is our very own trademarked name for vacuum suction cup based stickers for Cars as well as for Indoor surfaces like wardrobes, bathroom mirrors, shop windows, etc.
Are you going to be among the lucky winners of the Women's Web New Year's Giveaway Hamper?
Wish all our readers a very, very Happy New Year! May 2012 hold a bunch of good things for you – and fulfill your heart’s desires! To kick off 2012 in a fun manner, we’re tying up with a few small businesses to bring you the uber-cool Women’s Web New Year’s Giveaway Hamper.
Here’s how it works: we’ll enter the names of all our registered users in a lucky dip, and 10 randomly selected people* from this list, will get a goodie box courtesy these participating brands. Which means, if you haven’t yet registered on Women’s Web, this is a good time to do it – go register here! It takes you all of 2 minutes, and moreover, also makes it possible to comment on the site. The lucky dip will be conducted at the end of the 1st week of the New Year, on Jan 7th 2012.
And what exactly does this hamper contain?