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Maithili Kabre Mandal, Founder of Swa, one of the unique brands participating in the Women's Web New Year's giveaway shares her story
As part of the Women’s Web New Year’s Giveaway Hamper, 5 brands are giving away unique products – each with a story behind them. Maithili Kabre Mandal, the founder of jewelry brand, Swa, shares a bit about their work here.
Swa is giving away bracelets/necklaces as part of the giveaway. To be one of the lucky 10 winners selected to receive the giveaway, you must be a registered user – go here!
Swa was established in August 2009, as a label of Fashion Jewellery, headed by Maithili Kabre Mandal & Ankan Mandal, both post-graduates in Lifestyle Accessory Design from NID, Ahmedabad.
Swa means the ‘self’ in Sanskrit and encourages its users to express themselves via their jewelry. Handcrafting Jewelry since 2004, Maithili Kabre Mandal has been retailing jewlery in Mumbai for 7 years now. Swa was launched in 2009. The label has been retailing successfully across various format stores across India. Swa jewelry has been featured in magazines such as Marie Claire, Grazia, Femina and Time-out and has been well appreciated on Design Blogs as well.
Our jewellery is made using diverse materials and every collection is unique and specific to Trends, Colour, technique.
Retail: Swa is available via stores in Mumbai, Pune and Bangalore. (http://www.onlineswa.com/p/stores_08.html) and also exclusively available via its Online stores on Shopo and Mirraw.
We also retail via many other sites such as Craftsvilla and Afday.
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The plight of Indian women's mental health often goes unnoticed. Co-founders Vivek Satya Mitram and Pooja Priyamvada conceived the idea of the Bharat Dialogues Women & Mental Health Summit to address this.
Trigger Warning: This contains descriptions of mental health trauma and suicide, and may be triggering for survivors.
Author’s note: The language and phraseology used are not the author’s words but the terms and narrative popularly used for people living with mental illnesses, and may feel non-inclusive. It is merely for putting our point across better.
I have seen how horrifying was the treatment given to those with mental illness.
People say that women are the greatest enemies of women. I vehemently disagree. It is the patriarchal mindset that makes women believe in the wrong ideology.
The entire world celebrates International Women’s Day on March 8, 2024. It should be a joyful day, but unfortunately, not all women are entitled to this privilege, as violence against women is at its peak. The experience of oppression pushes many women to choose freedom. As far as patriotism is concerned, feminism is not a cup of tea in this society.
What happens when a woman decides to stand up for herself? Does this world easily accept the decisions of women in this society? What inspires them to be free of the clutches of the oppression that women have faced for ages? Most of the time, women do not get the chance to decide for themselves. Their lives are always at the mercy of someone, which can be their parents, siblings, husband, or children.
In some cases, women do not feel the need to make any decisions. They are taught to obey the patriarchal system, which makes them believe that they are right. In my family, I was never taught to make decisions on my own. It was always my parents who bought dresses and all that I needed.
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