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Maithili Kabre Mandal, Founder of Swa, one of the unique brands participating in the Women's Web New Year's giveaway shares her story
As part of the Women’s Web New Year’s Giveaway Hamper, 5 brands are giving away unique products – each with a story behind them. Maithili Kabre Mandal, the founder of jewelry brand, Swa, shares a bit about their work here.
Swa is giving away bracelets/necklaces as part of the giveaway. To be one of the lucky 10 winners selected to receive the giveaway, you must be a registered user – go here!
Swa was established in August 2009, as a label of Fashion Jewellery, headed by Maithili Kabre Mandal & Ankan Mandal, both post-graduates in Lifestyle Accessory Design from NID, Ahmedabad.
Swa means the ‘self’ in Sanskrit and encourages its users to express themselves via their jewelry. Handcrafting Jewelry since 2004, Maithili Kabre Mandal has been retailing jewlery in Mumbai for 7 years now. Swa was launched in 2009. The label has been retailing successfully across various format stores across India. Swa jewelry has been featured in magazines such as Marie Claire, Grazia, Femina and Time-out and has been well appreciated on Design Blogs as well.
Our jewellery is made using diverse materials and every collection is unique and specific to Trends, Colour, technique.
Retail: Swa is available via stores in Mumbai, Pune and Bangalore. (http://www.onlineswa.com/p/stores_08.html) and also exclusively available via its Online stores on Shopo and Mirraw.
We also retail via many other sites such as Craftsvilla and Afday.
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I wanted to scream with excitement that my daughter chose to write about her ambition and aspirations over everything else first. To me, this was one of those parenting 'win' moments.
My daughter turned eight years old in January, and among the various gifts she received from friends and family was an absolutely beautiful personal journal for self-growth. A few days ago, she was exploring the pages when she found a section for writing a letter to her future self. She found this intriguing and began jotting down her thoughts animatedly.
My curiosity piqued and she could sense it immediately. She assured me that she would show me the letter soon, and lo behold, she kept her word.
I glanced at her words, expecting to see a mention of her parents in the first sentence. But, to my utter delight, the first thing she had written about was her AMBITION. Yes, the caps here are intentional because I want to scream with excitement that my daughter chose to write about her ambition and aspirations over everything else first. To me, this was one of those parenting ‘win’ moments.
Uorfi Javed has been making waves through social media, and is often the target of trolls. So who and what exactly is this intriguing young woman?
Uorfi Javed (no relation to Javed Akhtar) is a name that crops up in my news feeds every now and again. It is usually because she got trolled for being in some or other ‘daring’ outfit and then posting those images on social media. If I were asked, I would not be able to name a single other reason why she is famous. I am told that she is an actor but I would have no frankly no clue about her body of work (pun wholly unintended).
So is Urfi Javed (or Uorfi Javed as she prefers) famous only for being famous? How does she impact the cause of feminism by permitting herself to be objectified, trolled, reviled?
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