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Brand building is not a one off thing. Building a unique and powerful personal or business brand takes time and consistency.
Brand building is an integral aspect of personal and business
development. It not only increases the voice and consumer
awareness of a brand, but it also gives it an identity and worth. The
advent of participatory and interactive platforms has given many
businesses the chance to enhance brand awareness and equity.
If you have been thinking of building a personal or business brand,
then it is important for you to know that brand building takes a
great deal of time and resources. In the section that follows, we
shall define brand building and also look at different types of
brands and the steps to create a successful brand.
There is no one definition that actually captures the essence of
brand building in its entirety. Many people think that brand
building is all about communicating and exposing your brand. That
is just one side of it. The best way we can define it is that it is a
process of creating value to consumers. It encompasses all things
that consumers know, feel, and experience about your business in
Having defined brand building, we shall now look at 3
popular types of brands and what they stand for.
Service brand- this brand is built on knowledge, culture, and
experience that one has with the service delivering
agency/company/people. Think of Geek Squad or Molly Maid.
Retail brand- this brand is built on a mixture of products and
service experience. Think of Chick-fil-a, Kroger, or KFC
Product brand- is built on the experience that one has with a
specific product. Think of Nike, Ford, or Sony.
Having looked at the 3 popular types of brands, we shall now
proceed to look at steps involved in brand building.
The first stage in brand building is defining your brand. This is a
very critical step as it ultimately determines what your brand truly
stands for. When defining your business brand, you should create a
checklist of its core strengths. Similarly, if you’re defining a
personal brand, you should look at the skills and expertise that you
possess especially those which stand out. On the same token, you
also need to know what your brand stands for and what is
important for your brand (brand values). Your values should in one
way or another show that you are contributing to environmental,
social, and economic well-being of consumers. You may not realize
some of these important aspects of brand building immediately,
until you look at them objectively.
Before embarking on brand building, you have to take time to
differentiate it so that you can attract attention and stand out from
competitors. To differentiate your brand, you have to create a
unique advantage in the mind of consumers not merely getting
attention by brand building colors or logos or other superficial
elements. Once you come up with a unique value proposition, you
should use a good branding strategy to position your brand in a
way that will help consumers see and appreciate the greater value
of your brand over competing ones in the market.
As I indicated earlier, brand building is not a one off thing. Building
a unique and powerful personal or business brand takes time and
consistency. To build your personal brand, you have to keep
reinforcing your values and skills by taking up new roles and
assignments that will give you more exposure. Alternatively, you
can use promotional channels, blogs, forums, and social media
(LinkedIn, Twitter and Facebook) to create a voice for your personal
or business brand.
When building your brand, you should also endeavor to develop
brand personality (what people know, think, and say about you).
This is what drives or motivates people to identify with and engage
with your brand. The truth is; if you execute your brand building strategies consistently, then you will easily establish a pattern that
will forever be associated with your brand name.
Image source: Pixabay
Niraalee Shah: A Gifted Brand Builder and Corporate Trainer
Niraalee Shah established Image Building and Etiquette Mapping to extend her wealth of knowledge to corporates and organizations globally – who wish to acquire the skills and read more...
This post has published with none or minimal editorial intervention. Women's Web is an open platform that publishes a diversity of views, individual posts do not necessarily represent the platform's views and opinions at all times.
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I huffed, puffed and panted up the hill, taking many rest breaks along the way. My calf muscles pained, my heart protested, and my breathing became heavy at one stage.
“Let’s turn back,” my husband remarked. We stood at the foot of Shravanbelagola – one of the most revered Jain pilgrimage centres. “We will not climb the hill,” he continued.
My husband and I were vacationing in Karnataka. It was the month of May, and even at the early hour of 8 am in the morning, the sun scorched our backs. After visiting Bangalore and Mysore, we had made a planned stop at this holy site in the Southern part of the state en route to Hosur. Even while planning our vacation, my husband was very excited at the prospect of visiting this place and the 18 m high statue of Lord Gometeshwara, considered one of the world’s tallest free-standing monolithic statues.
What we hadn’t bargained for was there would be 1001 granite steps that needed to be climbed to have a close-up view of this colossal magic three thousand feet above sea level on a hilltop. It would be an understatement to term it as an arduous climb.
Why is the Social Media trend of young mothers of boys captioning their parenting video “Dear future Daughter-in-Law, you are welcome” deeply problematic and disturbing to me as a young mother of a girl?
I have recently come across a trend on social media started by young mothers of boys who share videos where they teach their sons to be sensitive and understanding and also make them actively participate in household chores.
However, the problematic part of this trend is that such reels or videos are almost always captioned, “To my future daughter-in-law, you are welcome.” I know your intentions are positive, but I would like to point out how you are failing the very purpose you wanted to accomplish by captioning the videos like this.
I know you are hurt—perhaps by a domestic household that lacks empathy, by a partner who either is emotionally unavailable, is a man-child adding to your burden of parenting instead of sharing it, or who is simply backed by overprotective and abusive in-laws who do not understand the tiring journey of a working woman left without any rest as doing the household chores timely is her responsibility only.
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