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Brand building is not a one off thing. Building a unique and powerful personal or business brand takes time and consistency.
Brand building is an integral aspect of personal and business
development. It not only increases the voice and consumer
awareness of a brand, but it also gives it an identity and worth. The
advent of participatory and interactive platforms has given many
businesses the chance to enhance brand awareness and equity.
If you have been thinking of building a personal or business brand,
then it is important for you to know that brand building takes a
great deal of time and resources. In the section that follows, we
shall define brand building and also look at different types of
brands and the steps to create a successful brand.
There is no one definition that actually captures the essence of
brand building in its entirety. Many people think that brand
building is all about communicating and exposing your brand. That
is just one side of it. The best way we can define it is that it is a
process of creating value to consumers. It encompasses all things
that consumers know, feel, and experience about your business in
Having defined brand building, we shall now look at 3
popular types of brands and what they stand for.
Service brand- this brand is built on knowledge, culture, and
experience that one has with the service delivering
agency/company/people. Think of Geek Squad or Molly Maid.
Retail brand- this brand is built on a mixture of products and
service experience. Think of Chick-fil-a, Kroger, or KFC
Product brand- is built on the experience that one has with a
specific product. Think of Nike, Ford, or Sony.
Having looked at the 3 popular types of brands, we shall now
proceed to look at steps involved in brand building.
The first stage in brand building is defining your brand. This is a
very critical step as it ultimately determines what your brand truly
stands for. When defining your business brand, you should create a
checklist of its core strengths. Similarly, if you’re defining a
personal brand, you should look at the skills and expertise that you
possess especially those which stand out. On the same token, you
also need to know what your brand stands for and what is
important for your brand (brand values). Your values should in one
way or another show that you are contributing to environmental,
social, and economic well-being of consumers. You may not realize
some of these important aspects of brand building immediately,
until you look at them objectively.
Before embarking on brand building, you have to take time to
differentiate it so that you can attract attention and stand out from
competitors. To differentiate your brand, you have to create a
unique advantage in the mind of consumers not merely getting
attention by brand building colors or logos or other superficial
elements. Once you come up with a unique value proposition, you
should use a good branding strategy to position your brand in a
way that will help consumers see and appreciate the greater value
of your brand over competing ones in the market.
As I indicated earlier, brand building is not a one off thing. Building
a unique and powerful personal or business brand takes time and
consistency. To build your personal brand, you have to keep
reinforcing your values and skills by taking up new roles and
assignments that will give you more exposure. Alternatively, you
can use promotional channels, blogs, forums, and social media
(LinkedIn, Twitter and Facebook) to create a voice for your personal
or business brand.
When building your brand, you should also endeavor to develop
brand personality (what people know, think, and say about you).
This is what drives or motivates people to identify with and engage
with your brand. The truth is; if you execute your brand building strategies consistently, then you will easily establish a pattern that
will forever be associated with your brand name.
Image source: Pixabay
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Niraalee Shah: A Gifted Brand Builder and Corporate Trainer
Niraalee Shah established Image Building and Etiquette Mapping to extend her wealth of knowledge to corporates and organizations globally – who wish to acquire the skills and read more...
Women's Web is an open platform that publishes a diversity of views, individual posts do not necessarily represent the platform's views and opinions at all times.
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From all news reports, clearly, Aftab Poonawalla seems to be a psychopath, and It was a well-strategized story of domestic violence, abuse, subjugation, and a well-planned murder.
Trigger Warning: This deals with domestic violence, gaslighting, murder, and abetting violence, and may be triggering to survivors.
One case has gripped the nation and I do not need to mention which. My problem is with how the news reflects a victim’s character. The disrespect we show to someone who was long abused and lives no more is appalling. The disservice we do to her through spoken and written words lies in the sensationalizing of the entire case.
How do you spot a crazy human? They do not have two horns and red eyes. They may have no empathy but will show it to lure the victim, just like a child abuser lures a child with candy. Their grooming styles may vary but it is mostly about creating an untrue sense of safety and security around the victim. They present themselves as this effortless savior, an ultimate generous destination for a mentally and emotionally vulnerable person.
Fathers play a crucial role in nurturing and raising children, so why isn't paternity leave considered essential?
Some time ago, Bollywood couple Ranbir Kapoor and Alia Bhatt were in the news, yet again. An entertainment website, Bollywood Hungama, reported that the expectant father, Ranbir, wished to take paternity leave to spend time with his baby when it arrived.
The website claimed that the actor would not be signing new films for the time being. He would take care of the child, while his wife Alia would return to work at the earliest.
One would think the internet would laud this sweet and thoughtful gesture. Instead, Ranbir got trolled for his decision to be a stay-at-home dad. Netizens made fun of him; they claimed that it was because he had no offers in the pipeline, and Alia was far more successful than him. Others claimed that it was the right decision – his recent films (other than Brahmastra) had bombed, and it was time he reflected on his roles.
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