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The new Manyavar ad 'Naye Vaade' starring Virat Kohli and Anushka Sharma might just be trending for all the right reasons! Here's why.
The new Manyavar ad ‘Naye Vaade’ starring Virat Kohli and Anushka Sharma might just be trending for all the right reasons! Here’s why.
Marriage as an institution has evolved quite a lot to fit the times but in terms of the wedding traditions, we haven’t really come a very long way. One of those rituals are the vows that the bride and groom take on the big day. For most of us, these vows are the famous saat vachan that are signified by the saat phere, but not many of us know what those mantras actually mean. So naturally, instead of making big, inflated promises which none of you understand, the idea of making your own little promises to your significant other seems just right.
In this commercial, Virat Kohli and Anushka Sharma do exactly that. And the added bonus is, the vows are as ‘woke’ as possible because nobody is dictating them for you. Especially not the patriarchy. This is the reason why this commercial is appealing to millennials, who are struggling between the notions of being modern individuals and keeping in touch with their culture.
These ‘equal’ promises should be on the way of becoming the new tradition, and we should be happy about it. Mostly because it gives the traditional aspect of marriage a personal touch of the two people. And duh, it is also breaking through the cemented gender roles of the husband and wife, and making marriage a more wholesome institution which lightens the heavy duty stuff that usually accompanies a marriage.
Apart from all of that, the couple who watch their finales together, stay together. Realistic vows, right there.Also, promising each other to take care, instead of being together for the next saat janam is infinitely more romantic. What else would you need?
Let us know what you think of these Naye Vaade, below!
New Delhi, India
I like to read, write, and talk. A feminist through and through, with a soft spot for chocolate. read more...
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I recommend reading Manjiri Indurkar's Origami Aai alongside her memoir to have a fulfilling and enriching experience of telling one's story with grace.
It’s All In Your Head, M famed author Manjiri Indurkar’s debut poetry collection, Origami Aai, is independent and yet an extension of her memoir in which she speaks with utmost grace about all forms of abuses that she has survived. In this book of intriguing and evocative poems, the poet weaves words to form images of the everyday life of her middle-class family, love found and lost, trauma, and healing.
The collection is divided into four segments, beginning with the family, slowly moving towards the world, and finally colliding them together.
We aren’t in mourning, but we are creatures of habit.
So we talk of each one who died of drowning,
and I listen to her stories with the patience
of a chronicler.
– Funereal Stories
When someone accuses you of "too much feminism", what they are really saying is, "I am uncomfortable with you challenging the status quo and disrupting my privilege".
Time and again, there is one phrase that keeps coming up in the social media discourse on feminism. Any guesses?
Ah, no prizes for guessing the infamous “itni bhi feminist” or “too much feminism” phrase, a classic eye-roller for me, and I am sure for many more of my tribe, in the realm of gender equality discussions.
Pray tell me, how can an ideology, a movement be too ‘much’? It’s not salt or the seasoning of your soup where you can go, “Oops, too much salt, only one spoon was required”. Either you stand for what feminism stands for, or you don’t.
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