Over the years, your support has made Women’s Web the leading resource for women in India. Now, it is our turn to ask, how can we make this even more useful for you? Please take our short 5 minute questionnaire – your feedback is important to us!
Listen to Archana Doshi of Archana's Kitchen on her important learnings and how it helped her to aid her business.
Listen to Archana Doshi of Archana’s Kitchen on her important learnings and how it helped her to aid her business.
Archana Doshi is famous as a youtube star and kitchen queen and needs no introduction. Her motto of presenting recipes which contribute to fit and healthy lifestyle has been receiving tremendous love.
Wondering what makes her space, Archana’s Kitchen, an exclusive one? Archana says that her sole focus is the ‘customer’ and what she/he wants to know about food and cooking.
When starting a business, implementing one’s ideas has many directions. While it is required to bring out the best in you as an entrepreneur, simultaneously it is imperative to understand what exactly a customer wants. Is it just the recipes that they are coming for or a twist to a basic recipe, or shortcuts for cooking, or planning for a party menu or wondering which kitchen appliance to buy?
We all have different needs when we explore the sea of recipes online, don’t we? However, this doesn’t apply just to recipes, in fact, to every other business out there – there are customers with different needs. And Archana’s Kitchen focuses right on this point!
It might not be an out of the box idea when it comes to your business, but turning it into a unit which strives to meet the demands of the current world is what keeps you in a desired position in the market. Even for a kind of business whose presence is just online and is not meeting a customer personally, it is still important to make a connection.
Though it sounds that you are talking all the time, other things like – understanding the trends, giving tips on how to make best use of the information that you provide, asking for feedback, sharing with a bigger audience, acknowledging the requests, responding positively, etc. will all go a long way in making it a complete conversation of sorts. When you reach this stage, the communication would never look as one-sided and you are bound to form a loyal community of customers.
We were pleased to have Archana Doshi as a speaker at our last Breaking Barriers event where she shared her ideas on marketing, which inspired many other women entrepreneurs to keep up the right strategy in their own businesses.
Come, join us at our next Breaking Barriers event for more such inspiring ideas and to meet like minded women entrepreneurs.
Join the Women’s Web Network for women at work by filling in the form below. You will receive a monthly newsletter from us with great resources, plus we’ll keep you posted on all Women’s Web events in your city!
Email Format
Image source: youtube.
Loves to click pictures, dance, cook, travel, craft, read and write! read more...
Women's Web is an open platform that publishes a diversity of views, individual posts do not necessarily represent the platform's views and opinions at all times.
Stay updated with our Weekly Newsletter or Daily Summary - or both!
I'll be 43 soon and yes, I almost gave in to my conditioning and asked myself- what did I do wrong? Did I lead him on? But not any more.
This wasn’t the first time something like this has happened, and I have a feeling that this won’t be the last either!
So on May 12th, I ran into this man. I was waiting for something and it was raining. He seemed decent and we got talking. About work.
I realised that his company could actually do some work for my NGO and we exchanged numbers. After that we talked about general stuff on WhatsApp sometimes, and he connected me to some others for the work I had in mind.
To think that money can buy you anything is as wrong as singling a woman out after her divorce because the world feels she got overcompensated.
A lot of people are attracted to money and that’s not a bad thing. Which is also why everyone talks about money and the rich. The rich always make the headlines.
The rich, also, get upset when their personal lives are talked about, and rightly so. They have all the right to privacy.
Time moves on. However, people do not.