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Read on to know how entrepreneur Komal Arora, the Founder of Merry-Go-Learn realised that every entrepreneurs needs to be a marketer.
Marketing for any business is critical, and demands more visibility given the competition and numerous ventures we have around. It could be as simple as expanding through word of mouth or it could be a popular television ad during the current world cup match! Both kinds would help you in building your brand and makes your venture to be more visible.
You need to look at all the details of doing things when it comes to right communication about your product/service to your customers. Whether you do it yourself involving a small expenditure or willing to spend a lot to get a leading agency to do the job for you, it is important to strike the right chord with customers.
Often budding entrepreneurs might need to communicate the value of their startups all by themselves, regardless of any kind of experience in marketing. An aspiring entrepreneur should be willing to do what it takes in the early stages, as every little thing takes you one step closer to your goal.
That is what Komal believed in and she went on to distribute Merry-Go-Learn’s pamphlets all by herself near a school gate. It might be a baby step but with that decisive move, there was no looking back for her. Going ahead, it helped her design a good marketing strategy for her business.
Komal was one of the participants in the ‘pitch your marketing ideas’ round of our Breaking Barriers – Bangalore event held recently and was announced the winner.
Watch the video to learn more about her business and how she became a marketing professional!
Come be part of our Breaking Barriers events – at Gurgaon and at Mumbai to get to renew your marketing mantras and spend an inspiring day in the company of other ambitious women.
Loves to click pictures, dance, cook, travel, craft, read and write!
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