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Read on to know how entrepreneur Komal Arora is using marketing as a tool to make progress in her venture, Merry-Go-Learn.
Read on to know how entrepreneur Komal Arora, the Founder of Merry-Go-Learn realised that every entrepreneurs needs to be a marketer.
Marketing for any business is critical, and demands more visibility given the competition and numerous ventures we have around. It could be as simple as expanding through word of mouth or it could be a popular television ad during the current world cup match! Both kinds would help you in building your brand and makes your venture to be more visible.
You need to look at all the details of doing things when it comes to right communication about your product/service to your customers. Whether you do it yourself involving a small expenditure or willing to spend a lot to get a leading agency to do the job for you, it is important to strike the right chord with customers.
Often budding entrepreneurs might need to communicate the value of their startups all by themselves, regardless of any kind of experience in marketing. An aspiring entrepreneur should be willing to do what it takes in the early stages, as every little thing takes you one step closer to your goal.
That is what Komal believed in and she went on to distribute Merry-Go-Learn’s pamphlets all by herself near a school gate. It might be a baby step but with that decisive move, there was no looking back for her. Going ahead, it helped her design a good marketing strategy for her business.
Komal was one of the participants in the ‘pitch your marketing ideas’ round of our Breaking Barriers – Bangalore event held recently and was announced the winner.
Watch the video to learn more about her business and how she became a marketing professional!
Come be part of our Breaking Barriers events – at Gurgaon and at Mumbai to get to renew your marketing mantras and spend an inspiring day in the company of other ambitious women.
Loves to click pictures, dance, cook, travel, craft, read and write! read more...
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Menopause is a reality in women's lives, so Indian workplaces need to gear up and address women's menopausal needs.
Picture this: A seasoned executive at the peak of her career suddenly grapples with hot flashes and sleep disturbances during important meetings. She also battles mood swings and cognitive changes, affecting her productivity and confidence. Eventually, she resigns from her job.
Fiction? Not really. The scenario above is a reality many women face as they navigate menopause while meeting their work responsibilities.
Menopause is the time when a woman stops menstruating. This natural condition marks the end of a woman’s reproductive years. The transition brings unique physical, emotional, and psychological changes for women.
Dr Nalini Parthasarathi, 79, based in Puducherry has dedicated 30 years of her life caring for people suffering from hemophilia.
It is amazing when a person turns personal adversity into a calling, and extends empathy to make a significant impact in the lives of other people. This has been the life’s journey of Dr Nalini Parthasarathi.
April 17 is World Hemophilia Day. Dr Nalini Parthasarathi, 79, based in Puducherry has dedicated 30 years of her life caring for people suffering from hemophilia. She was honoured with the Padma Shri in 2023.
Hemophilia is a condition where one or more clotting factor is absent leading to bleeding. Severe cases can be life-threatening.
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