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Why do entrepreneurs quit comfortable jobs, and take the risk of doing something new, something that may even seem like a gamble? Entrepreneur Shweta Tiwary of Chungi shares her inspiration.
Shweta Tiwary had a comfortable, interesting, well-paying job as an Art Director. Yet, every time she visited her home town, she felt unsettled on seeing the plight of artisans and craftspeople – especially women who hailed from communities that were traditionally rich in such skills, but had little access to modern markets and paying consumers.
Every business owner needs that little jolt which sets her on the path to entrepreneurship, and in Shweta’s case, it was the realisation that she could not continue with her current role if she was serious about doing anything with art and artisans.
Besides, as an Art Director, she had a natural as well as trained eye for what would really help traditional art go to a wider market in the form of usable products.
And so was born – Chungi, an online store that would bring these products to users.
The store has a range of interesting product, all based on Indian crafts, especially in the home decor and apparel space. As this market is heating up with a number of new entrants, besides the big daddies of the e-commerce space, it will definitely be interesting to watch how each business goes about grabbing a slice of the pie for itself.
As for those of us who live Indian art and handicrafts, we can only be delighted at the wider choices opening up to us!
Watch Shweta Tiwary’s short interview with Women’s Web below, where she talks about her inspiration to turn entrepreneur.
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Founder & Chief Editor of Women's Web, Aparna believes in the power of ideas and conversations to create change. She has been writing since she was ten. In another life, she used to be read more...
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Neena was the sole caregiver of Amma and though one would think that Amma was dependent on her, Neena felt otherwise.
Neena inhaled the aroma that emanated from the pan and took a deep breath. The aroma of cumin interspersed with butter transported her back to the modest kitchen in her native village. She could picture her father standing in the kitchen wearing his white crisp kurta as he made delectable concoctions for his only daughter.
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Being a writer, Nivedita Louis recognises the struggles of a first-time woman writer and helps many articulate their voice with development, content edits as a publisher.
“I usually write during night”, says author Nivedita Louis during our conversation. Chuckling she continues,” It’s easier then to focus solely on writing. Nivedita Louis is a writer, with varied interests and one of the founders of Her Stories, a feminist publishing house, based in Chennai.
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