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Why do entrepreneurs quit comfortable jobs, and take the risk of doing something new, something that may even seem like a gamble? Entrepreneur Shweta Tiwary of Chungi shares her inspiration.
Shweta Tiwary had a comfortable, interesting, well-paying job as an Art Director. Yet, every time she visited her home town, she felt unsettled on seeing the plight of artisans and craftspeople – especially women who hailed from communities that were traditionally rich in such skills, but had little access to modern markets and paying consumers.
Every business owner needs that little jolt which sets her on the path to entrepreneurship, and in Shweta’s case, it was the realisation that she could not continue with her current role if she was serious about doing anything with art and artisans.
Besides, as an Art Director, she had a natural as well as trained eye for what would really help traditional art go to a wider market in the form of usable products.
And so was born – Chungi, an online store that would bring these products to users.
The store has a range of interesting product, all based on Indian crafts, especially in the home decor and apparel space. As this market is heating up with a number of new entrants, besides the big daddies of the e-commerce space, it will definitely be interesting to watch how each business goes about grabbing a slice of the pie for itself.
As for those of us who live Indian art and handicrafts, we can only be delighted at the wider choices opening up to us!
Watch Shweta Tiwary’s short interview with Women’s Web below, where she talks about her inspiration to turn entrepreneur.
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Founder & Chief Editor of Women's Web, Aparna believes in the power of ideas and conversations to create change. She has been writing since she was ten. In another life, she used to be read more...
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Rajshri Deshpande, who played the fiery protagonist in Trial by Fire along with Abhay Deol speaks of her journey and her social work.
Rajshri Deshpande as the protagonist in ‘Trial by Fire’, the recent Netflix show has received raving reviews along with the show itself for its sensitive portrayal of the Uphaar Cinema Hall fire tragedy, 1997 and its aftermath.
The limited series is based on the book by the same name written by Neelam and Shekhar Krishnamoorthy, who lost both their children in the tragedy. We got an opportunity to interview Rajshri Deshpande who played Neelam Krishnamoorthy, the woman who has been relentlessly crusading in the court for holding the owners responsible for the sheer negligence.
Rajshri Deshpande is more than an actor. She is also a social warrior, the rare celebrity from the film industry who has also gone back to her roots to give to poverty struck farming villages in her native Marathwada, with her NGO Nabhangan Foundation. Of course a chance to speak with her one on one was a must!
“What is a woman’s job, Ramesh? Taking care of parents-in-law, husband, children, home and things at work—all at the same time? She isn’t God or a superhuman."
The arrays of workstations were occupied by people peering into their computer screens. The clicks of keyboard keys were punctuated by the occasional footsteps moving around to brainstorm or collaborate with colleagues in their cubicles. Most employees went about their tasks without looking at the person seated on either side of their workstation. Meenakshi was one of them.
The thirty-one-year-old marketing manager in a leading eCommerce company in India sat straight in her seat, her eyes on the screen, her fingers punching furiously into the keys. She was in a flow and wanted to finish the report while the thoughts and words were coming effortlessly into her mind.
Natu-Natu. The mellifluous ringtone interrupted her thoughts. She frowned at her mobile phone with half a mind to keep it ringing until she noticed the caller’s name on the screen, making her pick up the phone immediately.
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