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If you are an entrepreneur at an early stage, how do you do marketing on a small budget or even a zero budget? An innovative marketing plan becomes essential!
Does that seem contradictory? It is a bit like a chicken-and-egg story. You can’t grow because you don’t have the money to reach out to customers, and you don’t have the money to reach out, because you don’t have many paying customers yet!
Entrepreneur Naiyya Saggi, the Co-Founder & CEO of BabyChakra.com, a discovery platform based on the recommendations of parents, shares what she did upon starting out.
Faced with the small-budget-big-goal problem, the Naiyya and her team at BabyChakra focused consciously on ‘Influencers’ – community members who had valuable influence with others, and could help take their product to others, thus multiplying their reach.
We are excited about having Naiyya Saggi speak at our upcoming event for women entrepreneurs in Mumbai (also for entrepreneurs in the making) – Breaking Barriers to Growth: The Money Edition. You can get a quick preview of her journey at the video below.
Naiyya will be sharing more about how she grew BabyChakra, and especially about her learnings from raising funding, at #BreakingBarriers. Here’s where you can get your pass!
Founder & Chief Editor of Women's Web, Aparna believes in the power of ideas and conversations to create change. She has been writing since she was ten. In another life, she used to be read more...
Women's Web is an open platform that publishes a diversity of views, individual posts do not necessarily represent the platform's views and opinions at all times.
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Dear Women’s Web Community Member,
You may have wondered at our being on the quieter side during the last couple of months. Thank you for your patience, and we wanted to come back to you with a detailed note on what’s been happening at our end of things.
When we first began Women’s Web, as a blog from one woman’s desk along with a few like-minded souls, little could we have imagined the heights that it would soar to. Over the years, Women’s Web has published over 20000 stories (almost all by women), empowered countless women with the ideas, community and resources to chase their dreams, employed hundreds of women in core and project-based roles, and in the process, emerged as the OG women’s community in India. It has also inspired many others to build communities of a similar nature, all enabling women (and other-underrepresented groups) in their own ways.
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