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If you are an entrepreneur at an early stage, how do you do marketing on a small budget or even a zero budget? An innovative marketing plan becomes essential!
Does that seem contradictory? It is a bit like a chicken-and-egg story. You can’t grow because you don’t have the money to reach out to customers, and you don’t have the money to reach out, because you don’t have many paying customers yet!
Entrepreneur Naiyya Saggi, the Co-Founder & CEO of BabyChakra.com, a discovery platform based on the recommendations of parents, shares what she did upon starting out.
Faced with the small-budget-big-goal problem, the Naiyya and her team at BabyChakra focused consciously on ‘Influencers’ – community members who had valuable influence with others, and could help take their product to others, thus multiplying their reach.
We are excited about having Naiyya Saggi speak at our upcoming event for women entrepreneurs in Mumbai (also for entrepreneurs in the making) – Breaking Barriers to Growth: The Money Edition. You can get a quick preview of her journey at the video below.
Naiyya will be sharing more about how she grew BabyChakra, and especially about her learnings from raising funding, at #BreakingBarriers. Here’s where you can get your pass!
Founder & Chief Editor of Women's Web, Aparna believes in the power of ideas and conversations to create change. She has been writing since she was ten. In another life, she used to be read more...
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Women in India enter into the institution of marriage not with any guarantee but just some faith, and any man who has a healthy and safe relationship with his wife would understand the gravity of the situation and welcome such a law.
Trigger Warning: This deals with rape, marital rape, and violence against women, and may be triggering for survivors.
The Criminal Law Amendment Act, 1983 has made a statutory provision in the face of Section.114 (A) of the Evidence Act, which states that if the victim girl says that she did no consent to the sexual intercourse, the Court shall presume that she did not consent.
Passive giving in is not consent. However, it is unclear why the above rule is not applied to cases in marriage where clear consent is not given by the wife.
The criticism for Gehraiyaan has irked many women, and given incels, moral policers, and envious trolls the opportunity to harass an actress who has finally played the most realistic character in her career.
I’m sorry that I’m late to the party. But I finally decided to write on why I think Deepika’s character in Gehraiyaan is actually one of her best chosen roles.
Disclaimer: Deepika is a tall, good looking actress, who I never really considered a phenomenal or decent actress. After noticing the hullabaloo around this film, I dared to watch it on Amazon Prime. To be frank, the movie offered me nothing interesting or new, and as someone who is both a movie and TV show buff, I didn’t even lift an eyebrow. However, if there was one thing that I found realistic in the film, it was Alisha’s character. No, this is not another review, but a character analysis of the female protagonist in this film. Honestly, this is one of the most real characters that I have seen this actress play.
A woman hailing from a middle- class family, trying to make ends meet, while her incompetent father and partner have failed to be financial heads of the family. They have failed to keep the family afloat, and Alisha’s character has no choice but to take on the responsibility.