Check out these 8 Government Loan Schemes That You Can Benefit From As A Woman In Business.
Why do skincare and beauty brands feel the urge to use only fair and thin models? Don't other women use their products too?
Why do skincare and beauty brands feel the urge to use only fair and thin models? Don’t other women use their products too?
This recent Loreal TV advertisement set me thinking.
The Indian version shows Aishwarya Rai Bachchan, Sonam Kapoor and Freida Pinto, all looking snowy white what with their white costumes, the background and lo! their complexion.
The ad also shows a glimpse of the US version. There they had 75 year old Jane Fonda, 54 year old Julianne Moore, French actress Laetitia Casta, an Ethiopian-born model, maternal health advocate, Liya Kebede, Russian model Natasha Poly, Zoe Saldana, among others. Now isn’t that a bunch you can call “women”?
Same brand but different outlook. Can I ask why? Is it because they think Indians are narrow-minded when it comes to seeing older and darker skinned women wearing cosmetics? I was imagining how the ad would have looked if they had Rekha, Hema Malini, Nandita Das, and models from different ethnic backgrounds, all in the ‘elite’ company of Aishwarya and Sonam. Wouldn’t it have been the perfect picture? Loreal would have surely got a few more buyers with that ad.
Why do they think that in India only fair skinned women and that too who are in their 20s, buy lipstick? Ok, Aishwarya is in her 40s but she is the ‘Miss World’. It is not just with one brand. In how many shampoo ads do you see women with curly hair or middle-aged women? They all show thick straightened hair. (What if they are all computer graphics?)
Stereotyping isn’t just an issue; it is also about these products and their ultimate selling point. It all comes down to the thinking that creams and moisturisers ads look good only on fair skin. This may have to do with a fear that if they show dark-skinned models using this cream, no one would find these products attractive and then there will be fewer buyers.
Is that really so? When I come to think of it, maybe they find it hard to find dark skinned actresses who are famous. In Bollywood, actresses with dark or wheatish skin prefer looking ‘fair’ in photographs and will never admit that they are not ‘fair’, nor will they talk about their skin colour in public.
Let us voice our opinion
This bias and myopic view might not go away easily but it is high time the women of India come together and voice their opinions. It is time Loreal (and other brands too) realise that their products are also used by women who have dark skin or curly hair and who aren’t too tall or thin but who are ‘normal’, who are just women.
Once they realise this, they may change the script of their ads and their thinking and who knows, that might even increase their consumer base?!
Image used is a still from the TVC
Rajlakshmi Kurup is a freelance writer. An introvert most of the time, she loves some people! She is a dreamer and would like to remain one! read more...
Women's Web is an open platform that publishes a diversity of views, individual posts do not necessarily represent the platform's views and opinions at all times.
Stay updated with our Weekly Newsletter or Daily Summary - or both!
Chetan Bhagat had no business slut shaming Uorfi Javed or any other woman. If he wants to 'guide' young men in the 'right direction' then he should take accountability for his words.
Chetan Bhagat, one of India’s bestselling authors, thought it was an ingenious idea to slut-shame Uorfi Javed, an Indian actress and influencer, at the Sahitya Aaj Tak literature festival.
“Phone has been a great distraction for the youth, especially the boys, spending hours just watching Instagram Reels. Everyone knows who Uorfi Javed is. What will you do with her photos? Is it coming in your exams or you will go for a job interview and tell the interviewer that you know all her outfits? On one side, there is a youth who is protecting our nation at Kargil and on another side, we have another youth who is seeing Uorfi Javed’s photos hiding in their blankets.”
Uorfi Javed responded with a video on her Instagram stories calling out Bhagat’s bluff. She shared the screenshots of his previous chat conversations with Ira Trivedi, author and yoga instructor, which came to light during the #MeToo movement.
While boys are taught to naturally own the space they enter, girls are taught to give up, to accommodate, to adjust since "it is their primary responsibility to keep families and relations together."
Yesterday, I was watching these 4 young girls around 16 – 17 years old play badminton. They were having fun, goofing around with all 4 of them equally involved in the game.
In some time two of their male friends joined them, and as part of round robin, the 2 boys replaced two of the girls. All good.
As the play continued, I started noticing a change in the way the game was being played. The shuttle was played most of the times between the two boys and there was a sense of competition and aggression brought in. The other 2 girls playing soon starting losing interest in the game as they hardly got any game time. Even if the shuttle came towards them, the boy in their team would move and play that shot. They soon moved to the sidelines as the boys continued to play.
Please enter your email address