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We often confine beauty to outer appearance, especially complexion. Here is a beautiful post to remind you that you are beautiful, and you must love yourself!
Last week, when I went to buy a doll for my daughter, one thing that caught my attention was that all the dolls were fair skinned! It left me with a question that has haunted me numerous times. What is it with the colour of the skin that overpowers one’s heart like gold or conscience as clear as water? Why this bias in our society that lets us knowingly or subconsciously make a judgement or opinion about a person with dark skin-tone?
The desire to have a ‘gori bahu’ (fair-skinned daughter-in-law) is not uncommon. How many times have we heard in our families “you know, Malati (XYZ) is so beautiful, she is fair” ? How many times have we found ourselves appreciating someone’s beauty just because of their fair skin colour? We are all a part of this system, the scale does not matter.
How many times have we found ourselves appreciating someone’s beauty just because of their fair skin colour?
Then there comes the media! Media – isn’t it supposed to be the mirror of society and at the same time, aid in enlightening the community about its evils and fallacies? Look at our age-old and famous Fair and Lovely cream. It is the leading skin-whitening cream for women in India. Back in 2007, its television advertisements were stopped owing to their propagating the message “white is beautiful”.
Before the ads were stopped, how many innocent hearts were influenced? How many dreams to become fairer and more successful, shattered? Can we give a thought – why did this happen and is this over now? The reasons are simple – our beliefs, thought-process, peer-pressure, inferiority complex and many similar ones. Just imagine, how pathetic and heart-wrenching would it feel to be uncomfortable in your skin!
How pathetic and heart-wrenching would it feel to be uncomfortable in your skin!
One of the most surprising facts I learnt living outside India, now for almost 10 years, is that black is not always beautiful everywhere. Yes, you read it right!
Clark couple (Kenneth Clark and Mamie Clark) were psychologists of African-American origin. They are famous for their “Dolls experiment”. This was conducted in the 1940s to study how black children felt about their race, esp. their colour. They started with two white and two brown dolls. Children were asked questions like which is a doll they would like to play with/a doll which is nice/which is a bad doll.
It was found that a majority of children rejected the dark (black or brown) doll. When they were asked which was a doll that was like them, the children chose the rejected dolls. Some didn’t answer or just left the room. How traumatic! Such low self-esteem in children; where will it take them? Will they ever be able to get out of this thought-process?
Today, we are dealing with inhumane behaviour towards girls. There are no answers about safety. We have to start changing our attitude towards a lot of things – be it physical strength of women or their mental power. We have to start with self-love.
Love thyself. These are a few points which we, as women, cannot miss:
Pic credit: silverfuture (Used under a CC license)
Shaifali Gupta is the founder of Media Meridian, a Social Media & Content Marketing firm. Starting
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How Unfair: This Prejudice Cuts Across All Of Indian Society
How Do We Decode the Skin Colour Prejudice?
“What’s Her Complexion?” When Will We Stop Asking This Question About A Prospective Daughter In Law?
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