A Collector’s Item

Last week, I came across one of those all too common, ‘hot’ pictures of aspiring Bollywood actresses in a popular, mainstream newspaper. No doubt, said newspaper assumes that no one under the age of 13 reads newspapers, or even if they do, they are in any case bombarded by such hotness from every other medium, including the promotions for ‘item numbers’ on every television channel that there is no need to consider the age-appropriateness of any visuals used.

What really caught my eye was the caption this hot picture carried. It helpfully mentioned that the pic in question was from a shoot for a calendar that the actress was being featured in, and said calendar was a “collector’s item, just as she is.”

When does a woman become an item? And who is ‘collecting’ these women?

While the actresses who do these item numbers derive a lot of fame and appreciation, the images served up rarely give us anything coherent – it’s certainly not a showcase for her emotive skills. Replace Kareena with Katrina or any other popular actress, and the camera will continue its zooming in on boob and butt. Presumably, the film-makers have never heard of any other erogenous zones, or that sex really happens between the ears or that – gasp – women could get pleasure as well as give.

And then, never mind that some of this disembodying of women takes place in a movie like Ra.One touted as a movie for kids. No sex education for our kids, thank you, but we’re happy to help them learn that the value of a woman lies in two things chiefly.

Pic: Kareena Kapoor in Ra.One; Source: Business Of Cinema

Aparna

Founder, Editor of Women's Web, Aparna believes in the power of ideas and conversations

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