Workshop: Content Marketing That Works For Your Goals

Content is King. Oh wait, wasn’t that supposed to be the Consumer?

Indeed, in the rush to create scintillating, creative content, we often seem to miss the end objective: to create awareness, or interest, or the desire to buy, among our target consumers!

This workshop is intended for women who run their own businesses and want to use Content to reach out to prospective consumers, or retain existing ones. It will enable you up to take charge of your content strategy in a way that builds on your own strengths. Our goal will be to help you create content that is unique, helps you build connections with your users, and does not lead you to burnout while creating content.

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What you will learn:

  • How to craft compelling Content that resonates with your users
  • SEO Secrets for Visibility
  • Choosing the right platform & channel for your business
  • Social Media Strategies
  • Using data to build and iterate your Content to maximize ROI
  • Interactive Q&A Sessions

Post-Session Giveaways:

    • Workshop summary
    • Templates to help you work on your user persona, create a content calendar and find new content ideas that work for your brand
    • A shoutout for your brand in our weekly mailer*
    • SEO hacks cheat sheet
    • A valid digital certificate after the completion of the workshop

Date & Time

26th Oct 2023, 3-6 PM.


Aparna Vedapuri Singh, Founder & CEO, Women’s Web

Aparna graduated in Journalism, English Literature and Psychology from Mount Carmel College, Bangalore and went on to do a post-graduate diploma in Communications (PGDC) from the prestigious Mudra Institute of Communications, Ahmedabad (MICA). Since 2000, she has worked in Marketing & Business Development at global organizations such as AC Nielsen, Symrise, and Frost & Sullivan.

In 2010, Aparna decided to return to her first interest: the business of words, and started Women’s Web, perceiving a need in the Indian market, for an authentic platform that served all of women’s interests. Since then, she has grown Women’s Web to become an integral part of Indian women’s daily consumption, and a community that now boasts of over 10000 high-quality contributors and reaches over a million users each month.

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Aparna is passionate about empowering women to chart their own destinies and support each other on their journeys. She has spoken at leading industry events such as Women Techmakers, the Organization of Pharmaceutical Producers (OPPI) Annual Gala and served as a mentor with the Google Launchpad and Zone Startups Accelerator programs.






*Women’s Web reserves the right to reject mailer inclusions for brands working in categories that are deemed inappropriate for our audience/for sale in India.

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