Masterclass 1: Content Marketing That Works For Your Goals

Content is King. Oh wait, wasn’t that supposed to be the Consumer?

Indeed, in the rush to create scintillating, creative content, we often seem to miss the end objective: to create awareness, or interest, or the desire to buy, among our target consumers!

This workshop is intended for women who run their own businesses and want to use Content to reach out to prospective consumers, or retain existing ones. If you want to use Content more effectively and spend less time creating it, you should be attending. It’s also a great fit for women who are part of other organizations, in roles that involve using Content effectively. For registration, scroll down!

Here’s what we will learn:

• How to build Content that resonates with your users
• Using data to build and iterate your Content
• How to create a seamless content calendar
• Hacks to do it all efficiently

Sign up for this virtual content marketing workshop to start becoming a more efficient AND effective at using Content to achieve your marketing goals!

Date & Time

17th Feb 2023, 4-6 PM

Coach

Aparna Vedapuri Singh, Founder & CEO, Women’s Web

Aparna graduated in Journalism, English Literature and Psychology from Mount Carmel College, Bangalore and went on to do a post-graduate diploma in Communications (PGDC) from the prestigious Mudra Institute of Communications, Ahmedabad (MICA). Since 2000, she has worked in Marketing & Business Development at global organizations such as AC Nielsen, Symrise, and Frost & Sullivan.

In 2010, Aparna decided to return to her first interest: the business of words, and started Women’s Web, perceiving a need in the Indian market, for an authentic platform that served all of women’s interests. Since then, she has grown Women’s Web to become an integral part of Indian women’s daily consumption, and a community that now boasts of over 10000 high-quality contributors and reaches over a million users each month.

Never miss real stories from India's women.

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Aparna is passionate about empowering women to chart their own destinies and support each other on their journeys. She has spoken at leading industry events such as Women Techmakers, the Organization of Pharmaceutical Producers (OPPI) Annual Gala and served as a mentor with the Google Launchpad and Zone Startups Accelerator programs.

All attendees will receive access to a workshop pass as well as post-workshop templates & exercises to start using your learning right away!

Bonus: A valid digital certificate after the completion of the workshop. Also, a great opportunity to meet other interesting business owners & professionals at this interactive session.