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We are recognizing women role models at WICA. If you are a woman working in corporate or know of any, here’s chance to NOMINATE!
“It’s failure that gives you the proper perspective on success.” – Ellen DeGeneres. Take note of these lessons from entrepreneurs based on the mistakes they have seen on their own journey.
These lessons from entrepreneurs are hard-won; the result of much effort in building their own businesses – they tell us what they would do better or differently so we can avoid making these errors too!
Devapriya Khanna, the founder of 212 Degrees, is of the opinion that individuals have to really understand the market niche rather than jumping into it without reflection. At the same it, it is also vital that they find their sweet spot in the market, where they really want to play, in order to do good business.
Aparna Vedapuri Singh, the founder of Women’s Web, observes that an entrepreneur should question whether he or she is thinking large enough. She says, “Are there many more people out there waiting to hear from you?”
The founder of Your Story Bag, Rituparna Ghosh, says that she has made the mistake of taking people at face value and trusting a little too easily – it is important to do your checks on people whom you work with.
Archana Kale, the Founder of Winakki Kids asserts that it is important to know the flow of one’s money; where it comes from and where it goes. If it’s not properly tracked, one is likely to lose the money which will result in difficulties within the business.
The Founder of Healclinic.in, Deepti Arora, found it difficult, initially, because she felt that no one, other than her, could understand the business. This prevented her from asking for assistance. She understood that this was a grave mistake because, by doing so, it slows down the growth of the business and prevents one from getting ideas from different perspectives.
These are just some of the lessons from entrepreneurs featured in this short video below. Watch!
If one looks closely at emerging as well as successful entrepreneurs, the journey is rarely easy – each one of them has their own struggles, which they have learnt to overcome. There is a saying that goes, “Fall seven times, stand up eight.” To learn from one’s mistakes, is what being an entrepreneur is all about. The above mentioned entrepreneurs have done so and so can you.
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Doing my Masters in Women Studies in Tata Institute of Social Sciences, Mumbai.
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