Starting A New Business? 7 Key Points To Keep In Mind.
Confused about how to crowd-fund your business and not sure where to start? This talk from Arpita Ganesh, Founder & CEO of Buttercups Bras Pvt. Ltd., answers all your queries.
Confused about how to crowd-fund your business and not sure where to start? This talk from Arpita Ganesh, Founder & CEO of Buttercups Bras answers all your queries.
When Arpita Ganesh found that there was a real need for well fitting bras among women in India, she decided to launch a line of bras to address the issue. However, that rationale alone did not seem to be strong enough to raise the funds she needed.
What she did eventually to get funds is the story behind the success of her crowd-funding campaign.
Would you shut down your business if investors say that the idea has no future? Well, Arpita Ganesh, a persistent entrepreneur thought otherwise and went on to prove the value her business adds to society. After all, which woman doesn’t want to wear a well fitted bra!
Arpita’s business started with a line of bras, pre-ordered by customers and hence something that other investors bought in to.
Her story validates that if you have passion and clarity in what you want to offer your customers, nothing will hold you back. This holds good even when you fail to raise funds from angel investors. That is when she started her own crowd-funding campaign and approached people to fund her.
If a few hundred strangers believed in her vision and funded the business without a physical product in place, then it meant that the envisioned product in fact demands for its existence. This was enough to convince angel investors to come forward and fund her idea.
In this video from our last Breaking Barriers event in Bangalore, Arpita shares her journey, on how she failed at raising funds initially and how she went about the crowd-funding. Her experience will surely help fellow entrepreneurs on things like what is involved in crowd-funding about the nitty-gritties involved – the actual process and the kind of costs involved, to name a few.
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If a woman insists on her prospective groom earning enough to keep her comfortable, she is not being “lazy”. She is just being practical, just like men!
When an actress described women as “lazy” because they choose not to have careers and insist on only considering prospective grooms who earn a lot, many jumped to her defence.
Many men (and women) shared stories about how “choosy” women have now become.
One wrote in a now-deleted post that when they were looking for a bride for her brother, the eligible women all laid down impossible conditions – they wanted the groom to be not more than 3 years older than them, to earn at least 50k per month, and to agree to live in an independent flat.
Ms. Kulkarni, please don’t apologise ‘IF’ you think you hurt women. Apologise because you got your facts wrong. Apologise for making sexual harassment a casual joke.
If Sonali Kulkarni’s speech on most modern Indian women being lazy left me shocked and enraged, her apology post left me deeply saddened.
I’d shared my thoughts on her problematic speech in an earlier article. So, I’ll share why I felt Kulkarni’s apology post was more damaging than her speech.
If her speech made her an overnight hero among MRAs, sexists, and people who were awed by her dramatic words, then her apology post made her a legendary saint.
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