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Senior marketing professional with over a decade of experience in leading teams across brand building, strategy and customer experience. A balanced mix of having worked with well established as well as start-up brands, small as well as large organizations and private as well as public sector promoters.
Launched brands and products through national & regional campaigns and activated over 5000 partner branches across 1000 cities in the country. Experience of collaborating with external partners and working tie-ups, building customized properties for brands. Won industry awards for creating unique customer experiences through various industry first initiatives.
At present I help companies with align their brand & marketing initiatives to achieve their business goals. A believer in challenging the ‘status quo’ which, is at the core of what great brands do.
A traveler at heart and a writer by chance a vital part of a vibrant team called Women's Web. I Head Marketing at Women's Web.in and am always evolving new ways in read more...
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UP Boards Topper Prachi Nigam was trolled on social media for her facial hair; our obsession with appearance is harsh on young minds.
Prachi Nigam’s photo has been doing the rounds on social media for the right reasons. Well, scratch that- I wish the above statement were true. This 15-year-old girl should ideally be revelling in her spectacular achievement of scoring a whopping 98.05% and topping her tenth-grade boards. But oddly enough, along with her marks, it’s something else that garners more attention – her facial hair.
While the trolls are driving themselves giddy by mocking this girl who hasn’t even completed her school yet, the ones who are taking her side are going one step ahead – they are sharing her photoshopped pictures, sans the facial hair, looking nothing less than a celebrity with captions saying – “Prachi Nigam, ten years later”.
Doctors have already diagnosed her with PCOD in their comments, based on photographic evidence. While we have names for people shamed for their weight – body shaming, for their skin colour- racism, for their age- age shaming, for being a female- sexism, this category of shaming where one faces criticism for their appearance has no name. With that, it also has zero shame attached to it.
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