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Inspiring Woman Of The Week

Posted: July 21, 2013

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Vinita Jain is the founder of Biotique, the beauty brand that harnesses the wisdom of ayurveda for your wellness.

If you’ve ever tried out a Biotique product you would know that it is an exercise in indulgence. Backed by extensive research, age-old ayurvedic therapies and made with high quality ingredients, Biotique has carved a comfortable niche for itself in the beauty market, not only in India but also globally.

Back in 1992, Vinita Jain, a graduate in bio-technology decided to combine her passion for bio science and business to launch an organic beauty brand called Biotique. Now, Biotique has made its presence felt in many countries around the world and has the patronage of several celebrities too.

When Biotique entered the Indian market, Vinita had the formidable task of competing with Shahnaz Husain’s range of herbal beauty products. Nonetheless, Biotique has managed to hold its own and continues to attract the attention of discerning consumers.

Why we find her inspiring:

– For providing a global platform to showcase our traditional ayurvedic practices

– For creating a line of products which are natural and safe

– For all her hard work behind starting a business from scratch and growing it step-by-step into a multi-crore one today

*Photo source: Biotique.

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