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An Ola cabs sexist ad that showed that a cab ride was cheaper than having a girlfriend received much flak on Twitter earlier this week.
Ola cabs’ sexist ad that showed that a cab ride was cheaper than having a girlfriend received much flak on Twitter earlier this week.
A new ad was uploaded on Ola Cab’s official You Tube channel earlier this week. In the ad, that was titled ‘too expensive to take girlfriend out on a date’, a guy is seen walking through a busy market with his girlfriend. The guy has to stops every now and then as the woman uses her cloy charm to make him buy things she picks out.
What the ad tried to reinforce was that Ola’s new cab service ‘Micro’ is cheaper than taking a woman out on a date. However, the company forgot that half of its audience is women who are human and also posses the power of understanding, interpreting and responding likewise to derogatory ideas and messages.
The ad feeds off the stereotypical cliche that women try to manipulate men and con them into buying things they want using their corny charm.
But at a time when women are running the boardroom, going on solo vacations, travelling the world on their own, this run down idea of being just glamorous dolls who are heavily dependent on the mercies of men to fulfill their ambitions is not only sexist but also outrageous.
The sexist message that the ad bolstered was severely criticized on Twitter.
The public outburst led to the pulling down of the distasteful ad. However, the company was unapologetic about it. Take a look at the company’s apology tweet and the reply to the tweet:
Image: You Tube
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UP Boards Topper Prachi Nigam was trolled on social media for her facial hair; our obsession with appearance is harsh on young minds.
Prachi Nigam’s photo has been doing the rounds on social media for the right reasons. Well, scratch that- I wish the above statement were true. This 15-year-old girl should ideally be revelling in her spectacular achievement of scoring a whopping 98.05% and topping her tenth-grade boards. But oddly enough, along with her marks, it’s something else that garners more attention – her facial hair.
While the trolls are driving themselves giddy by mocking this girl who hasn’t even completed her school yet, the ones who are taking her side are going one step ahead – they are sharing her photoshopped pictures, sans the facial hair, looking nothing less than a celebrity with captions saying – “Prachi Nigam, ten years later”.
Doctors have already diagnosed her with PCOD in their comments, based on photographic evidence. While we have names for people shamed for their weight – body shaming, for their skin colour- racism, for their age- age shaming, for being a female- sexism, this category of shaming where one faces criticism for their appearance has no name. With that, it also has zero shame attached to it.
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