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Read on to know how entrepreneur Komal Arora is using marketing as a tool to make progress in her venture, Merry-Go-Learn.
Read on to know how entrepreneur Komal Arora, the Founder of Merry-Go-Learn realised that every entrepreneurs needs to be a marketer.
Marketing for any business is critical, and demands more visibility given the competition and numerous ventures we have around. It could be as simple as expanding through word of mouth or it could be a popular television ad during the current world cup match! Both kinds would help you in building your brand and makes your venture to be more visible.
You need to look at all the details of doing things when it comes to right communication about your product/service to your customers. Whether you do it yourself involving a small expenditure or willing to spend a lot to get a leading agency to do the job for you, it is important to strike the right chord with customers.
Often budding entrepreneurs might need to communicate the value of their startups all by themselves, regardless of any kind of experience in marketing. An aspiring entrepreneur should be willing to do what it takes in the early stages, as every little thing takes you one step closer to your goal.
That is what Komal believed in and she went on to distribute Merry-Go-Learn’s pamphlets all by herself near a school gate. It might be a baby step but with that decisive move, there was no looking back for her. Going ahead, it helped her design a good marketing strategy for her business.
Komal was one of the participants in the ‘pitch your marketing ideas’ round of our Breaking Barriers – Bangalore event held recently and was announced the winner.
Watch the video to learn more about her business and how she became a marketing professional!
Come be part of our Breaking Barriers events – at Gurgaon and at Mumbai to get to renew your marketing mantras and spend an inspiring day in the company of other ambitious women.
Loves to click pictures, dance, cook, travel, craft, read and write! read more...
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UP Boards Topper Prachi Nigam was trolled on social media for her facial hair; our obsession with appearance is harsh on young minds.
Prachi Nigam’s photo has been doing the rounds on social media for the right reasons. Well, scratch that- I wish the above statement were true. This 15-year-old girl should ideally be revelling in her spectacular achievement of scoring a whopping 98.05% and topping her tenth-grade boards. But oddly enough, along with her marks, it’s something else that garners more attention – her facial hair.
While the trolls are driving themselves giddy by mocking this girl who hasn’t even completed her school yet, the ones who are taking her side are going one step ahead – they are sharing her photoshopped pictures, sans the facial hair, looking nothing less than a celebrity with captions saying – “Prachi Nigam, ten years later”.
Doctors have already diagnosed her with PCOD in their comments, based on photographic evidence. While we have names for people shamed for their weight – body shaming, for their skin colour- racism, for their age- age shaming, for being a female- sexism, this category of shaming where one faces criticism for their appearance has no name. With that, it also has zero shame attached to it.
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