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Participation in exhibitions for promoting your product could be a great way to establish your start-up, especially in the launch stage.
Here are some thoughts on the current trend that’s rolling in the Mumbai market. It can add value to small start ups in retail space/ budding entrepreneurs. By retail space I mean small and medium scale entrepreneurs in apparels & accessories, jewelry, home accessories, etc.
I am aligned with one such startup group which is learning to swim in the ocean of the booming retail space. I intend to utilize this platform to share some of my insights which might help the sisterhood of entrepreneurs to add value to their launch/marketing strategy.
I am going to throw some light on the exhibition model boom which is currently at a high in the Mumbai market. Though I strongly recommend exhibition model as a first step for the launch of consumer product, one needs to consider the following points before planning a launch via exhibitions :
The shortlisting of the exhibition you wish to participate in will also depends on the stage of the product lifecycle. In this article I am focusing on the launch stage.
To introduce the product to the market, learn response of people about the product and generate sales.
Do select :
Don’ts :
Lastly keep updating your digital marketing media with your performances at the exhibition. Its one of the best, most cost effective reach and engagement way to amplify the on-ground sales and launch.
Don’t get lost in the exhibition invites across the arena. What you do need to check on is
Good Luck!
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Image source: exhibition word cloud by Shutterstock.
I have had a 10+ years long experience of working across the media sectors. Recent stint has been as a national lead brand marketing (with focus on integrated marketing ,content & celebrity marketing). Currently working as read more...
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UP Boards Topper Prachi Nigam was trolled on social media for her facial hair; our obsession with appearance is harsh on young minds.
Prachi Nigam’s photo has been doing the rounds on social media for the right reasons. Well, scratch that- I wish the above statement were true. This 15-year-old girl should ideally be revelling in her spectacular achievement of scoring a whopping 98.05% and topping her tenth-grade boards. But oddly enough, along with her marks, it’s something else that garners more attention – her facial hair.
While the trolls are driving themselves giddy by mocking this girl who hasn’t even completed her school yet, the ones who are taking her side are going one step ahead – they are sharing her photoshopped pictures, sans the facial hair, looking nothing less than a celebrity with captions saying – “Prachi Nigam, ten years later”.
Doctors have already diagnosed her with PCOD in their comments, based on photographic evidence. While we have names for people shamed for their weight – body shaming, for their skin colour- racism, for their age- age shaming, for being a female- sexism, this category of shaming where one faces criticism for their appearance has no name. With that, it also has zero shame attached to it.
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