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A woman ogling a man's underwear at a fitness class is just as creepy as a man doing this to a woman, so why is this 'Macho Man' ad showing this as acceptable?
A woman ogling a man’s underwear at a fitness class is just as creepy as a man doing this to a woman, so why is this ‘Macho Man’ ad showing this as acceptable?
Advertisements and social media are mirrors in which we can see ourselves as well, as they reflect our own perspectives of the moment. Like I was extremely happy to see the recent Cadbury Dairy Milk ad, and everyone was sharing it with others, tagging their friends on social media, so that they could see it and feel the change.
We indeed need more like that one, but not like the one I watched, flabbergasted, yesterday.
Like why would a woman check out the underwear a man is wearing, with such desperation? I mean it’s okay to check out if one really wants, but discreetly.
How is it Ok to be so obvious about it, and then to highlight that in an inappropriate way, just for an ad? I am certain that Vicky Kaushal, the actor who is playing a ‘Macho man’ in the ad would have been super uncomfortable if he was not in an ad! Not just me.
Let’s reverse the roles and imagine, if it were a man staring like this at a female’s inner wear. Wouldn’t a woman in this position feel creeped out? Women would have been up in arms on her behalf.
Now, my question is to the same group, how is it then okay for a woman to play a creep, if it’s not acceptable in a man?
For god’s sake let us stop showing such things in ads – they do more damage than anyone can imagine. This is no women’s empowerment.
And a fitness class is no place for placing such behaviour. Health and fitness classes are a common space today for a guy or a girl to workout at, to meditate or do anything else fitness related, but not to checkout some sexy moves and inner linings of undergarments. Be it a man or a woman, it is not Ok to show this as ‘normal’. While here Vicky Kaushal seems happy with this, reality is different, totally different, so let’s not put such ‘role models’ in front of young people.
A passionate scribbler and wishful bread earner. A working professional in an embassy and a freelancer French language trainer. A voracious reader and loves to connect readers and writers. Author of Ibiza by Geetika Kaura ( read more...
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Neena was the sole caregiver of Amma and though one would think that Amma was dependent on her, Neena felt otherwise.
Neena inhaled the aroma that emanated from the pan and took a deep breath. The aroma of cumin interspersed with butter transported her back to the modest kitchen in her native village. She could picture her father standing in the kitchen wearing his white crisp kurta as he made delectable concoctions for his only daughter.
Neena grew up in a home where both her parents worked together in tandem to keep the house up and running. She had a blissful childhood in her modest two-room house. The house was small but every nook and cranny gave her memories of a lifetime. Neena’s young heart imagined that her life would follow the same cheerful course. But how wrong she was!
When she was sixteen, the catastrophic clutches of destiny snatched away her parents. They passed away in a road accident and Neena was devastated. Relatives thronged her now gloomy house and soon it was decided that she should be married off.
Women today don’t want to be in a partnership that complicates their lives further. They need an equal partner with whom they can figure out life as a team, playing by each other’s strengths.
We all are familiar with that one annoying aunty who is more interested in our marital status than in the dessert counter at a wedding. But these aunties have somehow become obsolete now. Now they are replaced by men we have in our lives. Friends, family, and even work colleagues. It’s the men who are worried about why we are not saying yes to one among their clans. What is wrong with us? Aren’t we scared of dying alone? Like them?
A recent interaction with a guy friend of mine turned sour when he lectured me about how I would regret not getting married at the right time. He lectured that every event in our lives needs to be completed within a certain timeframe set by society else we are doomed. I wasn’t angry. I was just disappointed to realize that annoying aunties are rapidly doubling in our society. And they don’t just appear at weddings or family functions anymore. They are everywhere. They are the real pandemic.
Let’s examine this a little closer.
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