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Durga Puja is all about goddess Durga and worshipping women for all their power. And during each puja, these seven women bring light in your lives.
Durga Puja is the celebration of the mother Goddess and the biggest festival in Kolkata. It is believed that goddess Durga lies in every woman. Women hereby, defined are as fighters, true warriors, superior and omnipotent. But behind the grandeur of the festival, women bring light to their commodities, marketing and production.
It is a cliché that new dresses are mandatory for a Bong during the festival. Not only dresses, but shoes, bags, jewellery and other fancy items. However, there is a difference of opinion that women are more fascinated in buying new items.
At the same time, many women are busy with their business during the festival period as well. Though the paradigm shift of business can be observed clearly. Women became much more intelligent and focused when and what to deal in the business. Here, the proves of the women of Kolkata :
Mainly on the roadside, we usually see the fulwali Mashi who sells different flowers, leaves, for Arti and Puja purposes. They come from remote areas, take trains. And around 5 or 6 a.m, they get ready to sit in some corner or under shade. During the festival, there is a craze and demand for flowers and these Mashis make garlands, bunches, bouquets and a lot more.
Women exhibit various kinds of dress material; right from sarees, kurtis, salwar kameez, Khadi weaving, junk jewellery of designs in vogue. In such fairs, one can get to see women from different districts and even states vending clothes or other items right before the puja.
Women are hooked to the junk jewellery. Gariahat and Shyambazar- the two most popular marketing hubs in Kolkata. Girls of different ages are seen buying these items. In fact, many women showcase handmade earrings on the display board for selling.
For a Bong, Durga Puja is associated to pet (Stomach) Puja. People in Kolkata prefer non-veg as well. Young girls are seen outside the pandals selling Biriyani, Chinese, and other mouth-watering snacks like chop, cutlet, kabiraji. Some women can be seen outside the stalls, catch customers by handling pamphlets and manage to deal with the buying and selling of yummy food dishes.
Once more we get to see the Mashis making tea and all set to sell it. Alongside, they sell paan, hanging above savouring, paan-masala or cigs.
During the festival, the malls are open all night. The women, mainly in the garment section, at midnight seem busy billing, folding, displaying, and handling the cash-counter.
Restaurants are decorated lavishly. Here, women with a cap, hands behind, bowing a little, with a smile on their pretty face utter-‘Welcome sir’ ‘welcome, ma’am,’ ‘anything else, ma’am?’ ‘how was the food, sir?’
Pre-puja or last-minute commodity can be seen on social media for a ray of hope or fame. Women come ‘live’ with items like sarees, earrings, junk jewellery for an hour and display the items one after another. The seller mentions the price, colour, look, and shipping charge of the items.
In conclusion, women are compared with Ma Durga with her ten arm protection.
I have mentioned only seven points here but, there are many more women who sustain their daily life by creating their own businesses. And, that is the best decision that helps gain prosperity.
Picture Credits: YouTube
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If her home and family seem to be impacted by her career then we expect her to prioritize her ‘responsibilities at home as a woman’ and leave her job.
The entrenched patriarchal norms have always perpetuated certain roles and responsibilities as falling specifically in the domain of either men or women. Traditionally, women have been associated with the domestic sphere while men have been considered the bread winner of the household. This division of roles has become so ingrained in our lives that we seldom come to question it. However, while not being questioned does give the system a certain level of legitimacy, it in no way proves its veracity.
This systematic division has resulted in a widely accepted notion whereby the public sphere is demarcated as a men’s zone and the private sphere as belonging to women. Consequently, women are expected to stay at home and manage the household chores while men are supposed to go out and make a living with no interest whatsoever in the running of the household.
This divide is said to be grounded in the intrinsic nature of men and women. Women are believed to be compassionate, affectionate and loving and these supposedly ‘feminine’ qualities make them the right fit for caring roles. Men, on the other hand are allegedly more sturdy, strong and bold and hence, the ones to deal with the ordeals of the outside world.
Investing in women means many things beyond the obvious meaning of this IWD2024 theme, as the many orgs doing stellar work can show us.
What does it mean to invest in women?
Telling the women in our lives how great we think they are? That we value the sacrifices they have made? (Usually though not necessarily only – a sacrifice of their aspirations, careers and earning potential in order to focus on family).
No, thank you. Just talk is no longer going to cut it. Roses and compliments are great, but it’s time people, leaders, organizations put their money, capital, resources on track instead.
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