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You have a wedding to attend. You have no budget for a new dress. All you own has already been worn and shared on Instagram. Answer? Rented fashion.
You have a wedding to attend. You have no budget or time for a new dress. All you own has already been worn and shared on Instagram. Answer? Rented fashion.
“I have nothing to wear,” came a wail from 26-year-old Kusha’s room minutes after she shrieked with joy about her best friend’s wedding slated to be a month away. There were two more weddings coming up and Kusha was still recovering from last season’s spending. How much can you spend on attire you’ll probably wait at least a year before repeating? Yet she couldn’t bear the thought of appearing in the same outfit on her Insta stories from three separate weddings.
Kusha’s story is the story of every diva with a handful of invitations for every big fat Indian wedding.
Is your BFF willing to part with her own wardrobe for the season for the sake of your social media rep? Also does she have your mind blowing fashion or the fortune of owning a stunning Valentino number? Well, a great option is to rent these and any others for a fraction of a cost!
Clothing rental is for real in India now, ladies.
No! You can rent some of the most loved designer outfits – Indian, western, as well as fusion, along with accessories to match.
The glorious world of rented attire does not end at clothes. You can also pick the right shoes, bags, jewellery to go with them at competitive rents. The idea being: to always be turned out like new without having to maintain the pieces or racking your brains about how to make the piece seem like you’ve never worn it before.
Flyrobe, Liberent, The Clothing Rental are some of the most prominent players in the designer outfit rental arena. You may also want to check out local options through the yellow pages for easy access, the comfort of proximity, and wider options.
Most cross-city brands offer the convenience of choosing your dress online, much like e-shopping. Some brands also have physical stores. All you need to do, is select a delivery date and your basic measurements for the website to show you available options, browse the collection, pick the dress of your choice, place your order and voila!
Various ‘designer outfit aggregators’ rent for between 800 INR to 10,000 INR garbs that would make you lighter by upto a lakh if your bought them. A measurement session to customise the fitting of your dress, dropping a day before the event, and picking up the day after the event are all covered as part of the one-time rental (typically3 to 4 days). Some brands also charge a security deposit that may go up to three times the rent. If you want the dress badly enough, maybe it’s worth it?
Some of these brands may also cater to your last minute whims, what with an option for express delivery. Kusha’s mother sat reminiscing about the good old days when the tailor would custom create clothes for her and her cousins. For now, we reckon the young diva is already rocking the weddings she’s at with her custom fit rented fashion!
Image source and first published link here.
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Priti Rathi Gupta is the Founder of LXME (Digital Investment Platform for women) and the Managing Director and Promoter at Anand Rathi Share & Stock Brokers Ltd. She has been associated with the Anand Rathi read more...
Women's Web is an open platform that publishes a diversity of views, indivisual posts do not necessarily represent the platofrom's views and opinions at all times.
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'Dr Saloni will take care of everything,' my MIL said. My cowardly husband refused to go against his mother’s wishes. I was left to fend for myself!
Some time ago, I went to a marriage ceremony with my parents. It was a very high-profile marriage – not the ones we usually were invited to – but in this case it was Ramesh uncle’s son’s marriage. Ramesh uncle was my father’s first cousin. He began his career as a humble elevator operator at the TIC business group. With his sheer hard work, grit, and the knack of sensing the right opportunities, within eighteen years he became the president of the company. My father and he were the best of friends during their school time.
Half an hour before the stipulated time, we left our house, hired an auto and reached the venue. All four of us were in our best outfits. Getting out of the auto and looking at each other, we were highly convinced that we were going to fit in just right. As we crossed the dazzling and beautiful portico, we felt very insignificant compared to the big lawn and building lying ahead.
Mother was wearing all the jewellery she had got, including the big old-fashioned necklace, earrings and shiny bangles. Father was wearing a velvet coat, brother had put on a light orange shirt with a black check coat, I myself was wearing a red salwar kurta with a net dupatta. I had put on a necklace with red beads which at the time of wearing looked very pretty to me. Now looking at the other guests, I felt all four of us must be looking like clowns who had come for a fancy-dress competition. I felt my brother and parents were also feeling self-conscious and uneasy now.
Live-in relationships are legal in the eyes of the law. Read on to know more on the rights of women in live-in relationships.
Live-in relationships may sound exciting. But sometimes they become complicated, especially for women and the children born from a live-in relationship. It’s important to be aware of rights of women in live-in relationships.
Live-in relationships are where a woman and man live under one roof with mutual consent, like husband and wife, but without getting married. This has become very common in metropolitan cities these days, where two independent people simply do not want to get married. This relationship can be terminated without the consent of the other party.
Live-in relation may not be recognized completely at the social level, but Indian law does consider this relationship to be legal.
Challenging the status of widows in India is not just a function of legislation - but something all of us can do.
Guest Blogger Rita Banerji is a writer and photographer. She’s the author of Sex and Power: Defining History, Shaping Societies, a historical look at how India’s perceptions of gender, sex and sexuality have led to the ongoing female genocide. She’s also the founder of The 50 Million Missing, an online campaign to raise awareness about India’s female genocide. Her website is www.ritabanerji.com Twitter handle: @rita_banerji
By 2030 India will have annihilated 20% of its female population – killed at every stage of life, before and after birth, for one reason only: because they are female!
What can individuals do to help stop this horrific genocide? This is the question that I am most frequently asked as director of The 50 Million Missing, a campaign I founded in 2006, to raise awareness about India’s ongoing female genocide.
In this candid interview Jayanthi Ballal talks about her journey from owing just a small tailoring unit to being the owner of Mysore Fashion Week.
In this candid interview Jayanthi Ballal talks about her journey from owing just a small tailoring unit of two sewing machines in her home to being the owner of Mysore Fashion Week. A story of hard work and dedication.
Jayanthi Ballal, a fashioner designer, owner of a contemporary boutique, a modelling school and the Mysore Fashion Week has come a long way from the days when 18 years ago she had a tailoring unit in a small room of her house. With two machines, one tailor and one designer, she seamlessly integrated her fertile imagination into her designs. Here’s a conversation with her, where she talks about her journey from a small unit of two sewing machine in her home to being the owner of Mysore Fashion Week.