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Women still trail behind when it comes to using financial products or being paid what they deserve. In this interview. Shreya Krishnan, Mrs India Universe 2018 tells us why we need to give more credit to women.
Sure, a lot of us like pink, but when it comes to a laptop, there is a lot more than the colour. Technology is one among the many areas, which thinks making a product pink makes it perfect for women!
When we look at financial products, it is a different story altogether. Women trail behind when it comes to presence in formal financial markets. Women trail behind in terms of what they are paid. This financial exclusion translates to a gender gap.
In a recent report, the United Nations has identified Gender Equality as a key factor to achieve the developmental targets in its 2030 agenda.
According to the United Nations, “Many people, especially women, still lack access to financial services, as well as financial literacy, which is a key for social inclusion. Financial access means access to a full suite of financial services, provided with quality, for everyone who can use financial services, thereby leading to an increase financial capability…. Access to financial and social assets is a key contributing factor to help them make their own economic decisions and escape poverty. Providing (them) with financial services—whether a safe place to save or an appropriately structured loan for investment in an enterprise or education can promote entrepreneurship and asset building, and emphasize sustainable livelihoods”
Shreya Krishnan, Mrs India Universe 2018, tells us how and why we should give more credit to women and market financial products to them. To truly appreciate and meet the needs of a woman consumer, women should be treated as individuals with complex financial needs. Women themselves, should be in a position to understand and analyze their financial needs and goals.
Shreya also emphasizes the need for the six-month reserve fund for women. Watch this episode of The Prathibha Sastry Show to listen to Shreya Krishnan.
Entrepreneurship and entertainment have been the key themes in her work life. In a career spanning over 18 years, she has launched a film magazine, hosted a film-based radio talk show and co-founded read more...
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Neena was the sole caregiver of Amma and though one would think that Amma was dependent on her, Neena felt otherwise.
Neena inhaled the aroma that emanated from the pan and took a deep breath. The aroma of cumin interspersed with butter transported her back to the modest kitchen in her native village. She could picture her father standing in the kitchen wearing his white crisp kurta as he made delectable concoctions for his only daughter.
Neena grew up in a home where both her parents worked together in tandem to keep the house up and running. She had a blissful childhood in her modest two-room house. The house was small but every nook and cranny gave her memories of a lifetime. Neena’s young heart imagined that her life would follow the same cheerful course. But how wrong she was!
When she was sixteen, the catastrophic clutches of destiny snatched away her parents. They passed away in a road accident and Neena was devastated. Relatives thronged her now gloomy house and soon it was decided that she should be married off.
Being a writer, Nivedita Louis recognises the struggles of a first-time woman writer and helps many articulate their voice with development, content edits as a publisher.
“I usually write during night”, says author Nivedita Louis during our conversation. Chuckling she continues,” It’s easier then to focus solely on writing. Nivedita Louis is a writer, with varied interests and one of the founders of Her Stories, a feminist publishing house, based in Chennai.
In a candid conversation she shared her journey from small-town Tamil Nadu to becoming a history buff, an award-winning author and now a publisher.
Nivedita was born and raised in a small town in Tamil Nadu. It was for schooling that she first arrived in Chennai. Then known as Madras, she recalls being awed by the city. Her love-story with the city, its people and thus began which continues till date. She credits her perseverance and passion to make a difference to her days as a vocational student among the elite sections of Madras.
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