Check out the ultimate guide to 16 return-to-work programs in India for women
Popular media certainly plays a big part in shaping how we as a society think. So shouldn't there be some social responsibility in what is aired?
Popular media certainly plays a big part in shaping how we as a society think. So shouldn’t there be some social responsibility in what is aired?
A recent advertisement asked a very valid and pertinent question – Are we stereotyping gender roles in front of our growing children? Kudos to the FMCG giant for taking forth the initiative.
The ad shows a father visiting her daughter and her family. He admits to be proud of his little girl who can juggle multiple roles as working woman, mother, wife very swiftly but apologizes for not inculcating the idea of work load sharing while at home when she was a kid and loved playing the home maker.
Women have achieved great success as entrepreneurs, company leads and heads in almost all fields. But have we been able to move to the drawing room couch and devote our precious time to it without worrying about the food, freezer, maids, laundry, grocery, children etc etc ? The answer will most probably be NO for the majority.
Several things and situations might be the root cause of this situation. However a very prominent influence are the daily soaps and serials aired on television.
We are still heavily dependent on the television as our primary source of daily entertainment, especially in semi-urban and rural areas. The top rated TV shows in our country show women in the utmost idealistic roles. They either excel in every thing they do as a career woman (which is humanly not possible) or are just too happy to please every one around them.
No one can deny the role of television in the Indian society. Big B’s polio campaign is a live example for it. So why can’t television with progressive programming make women think about themselves, what they want to do which makes them happy?
Sure many of us do that. But what about the ones not so privileged like us? Can we not at least plant a seed of imagination and see it germinate steadily?
Image source: watching television by Shutterstock.
During most of the time in the day I work with a media agency and when I'm not doing that I'm mostly travelling or reading up. read more...
Women's Web is an open platform that publishes a diversity of views, individual posts do not necessarily represent the platform's views and opinions at all times.
Stay updated with our Weekly Newsletter or Daily Summary - or both!
As he stood in front of his door, Nishant prayed that his wife would be in a better mood. The baby thing was tearing them apart. When was the last time he had seen his wife smile?
Veena got into the lift. It was a festival day, and the space was crammed with little children dressed in bright yellow clothes, wearing fancy peacock feather crowns, and carrying flutes. Janmashtami gave her the jitters. She kept her face down, refusing to socialize with anyone.
They had moved to this new apartment three months ago. The whole point of shifting had been to get away from the ruthless questioning by ‘well-wishers’.
“You have been married for ten years! Why no child yet?”
I huffed, puffed and panted up the hill, taking many rest breaks along the way. My calf muscles pained, my heart protested, and my breathing became heavy at one stage.
“Let’s turn back,” my husband remarked. We stood at the foot of Shravanbelagola – one of the most revered Jain pilgrimage centres. “We will not climb the hill,” he continued.
My husband and I were vacationing in Karnataka. It was the month of May, and even at the early hour of 8 am in the morning, the sun scorched our backs. After visiting Bangalore and Mysore, we had made a planned stop at this holy site in the Southern part of the state en route to Hosur. Even while planning our vacation, my husband was very excited at the prospect of visiting this place and the 18 m high statue of Lord Gometeshwara, considered one of the world’s tallest free-standing monolithic statues.
What we hadn’t bargained for was there would be 1001 granite steps that needed to be climbed to have a close-up view of this colossal magic three thousand feet above sea level on a hilltop. It would be an understatement to term it as an arduous climb.
Please enter your email address