On the excitement and challenges of the Indian start-up environment with Nandini Hirianniah, Co-founder of The Morpheus, a start-up mentoring firm.
By Aparna V. Singh
Nandini Hirianniah co-founded Madhouse Media, India’s first online/offline movie rentals company in 2004. Madhouse was acquired by Seventymm in 2007 and after working with the new entity for a year, Nandini moved on to create a start-up incubation and mentoring firm, The Morpheus with her co-founder at Madhouse, Sameer Guglani, and Indus Khaitan.
Here, Nandini talks about start-ups in India, the opportunities open to them and the causes of failure. She also discusses Morpheus’ work with start-ups, especially with helping them survive early stage troubles.
