Ritika Mittal, textiles entrepreneur on the one-of-a-kind saris she creates at MORA, her fascination with the North-east and why she doesn’t want big business!
Interview by Aparna V. Singh
Coming across Ritika Mittal’s MORA sarees is something of a shock. Few of us even know that the North-eastern states of India produce some exquisite silk fabrics unique to them. Even stranger it is to find them allied to Kalamkari techniques from Andhra Pradesh and ending up as saris that look traditional, yet have a certain je ne sais quoi about them.
When I came across MORA on Facebook, I knew that I had to interview the woman behind it, and find out more.
Aparna V. Singh (AVS): I’ve learnt from your website about the curious way in which MORA started up, with you designing saris for your own wedding. How did it grow into a business venture?
Ritika Mittal (RM): I designed my first sari in November 2008, just before my wedding in December. I had been working in media for over a decade – before I decided that I wanted to do textiles. I had no formal training in textiles, none at all – so I was like, let me try this and see how it goes! What happened was that I went backpacking to Ladakh for 2 months, and once I was there, I realized that what I really wanted to do was work with the local women’s groups – and the only way I could do that was with textiles.
