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As Head of External Communications – India at Intuit, Samantha is responsible for the overall communication strategy and execution of the external communications Intuit in India. She’s also spear heading Intuit’s effort in the country to build brand thought leadership in the small businesses ecosystem and create awareness for Intuit’s product offerings in India.
Prior to joining Intuit in 2011, Samantha was heading the Chennai operations of Genesis Burson-Marsteller, India’s leading public relations firm. At Genesis, Samantha was the team lead for a host clients like Vodafone, Hindustan Unilever, Dell Services, Mahindra World City, Mahindra Holidays & Resorts, Synaptris Decisions and SSN College of Engineering.
Besides work experience Ogilvy Public Relations Worldwide and Frost & Sullivan’s Southeast Asia and Middle East practice, Samantha has also worked as a journalist with The Hindu, one of India’s leading national newspapers.
Samantha holds a postgraduate degree in print and new media journalism from Asian College of Journalism and has a graduate degree in English Literature from the Madras University. She loves traveling, enjoys writing and practicing meditation.
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Neena was the sole caregiver of Amma and though one would think that Amma was dependent on her, Neena felt otherwise.
Neena inhaled the aroma that emanated from the pan and took a deep breath. The aroma of cumin interspersed with butter transported her back to the modest kitchen in her native village. She could picture her father standing in the kitchen wearing his white crisp kurta as he made delectable concoctions for his only daughter.
Neena grew up in a home where both her parents worked together in tandem to keep the house up and running. She had a blissful childhood in her modest two-room house. The house was small but every nook and cranny gave her memories of a lifetime. Neena’s young heart imagined that her life would follow the same cheerful course. But how wrong she was!
When she was sixteen, the catastrophic clutches of destiny snatched away her parents. They passed away in a road accident and Neena was devastated. Relatives thronged her now gloomy house and soon it was decided that she should be married off.
Being a writer, Nivedita Louis recognises the struggles of a first-time woman writer and helps many articulate their voice with development, content edits as a publisher.
“I usually write during night”, says author Nivedita Louis during our conversation. Chuckling she continues,” It’s easier then to focus solely on writing. Nivedita Louis is a writer, with varied interests and one of the founders of Her Stories, a feminist publishing house, based in Chennai.
In a candid conversation she shared her journey from small-town Tamil Nadu to becoming a history buff, an award-winning author and now a publisher.
Nivedita was born and raised in a small town in Tamil Nadu. It was for schooling that she first arrived in Chennai. Then known as Madras, she recalls being awed by the city. Her love-story with the city, its people and thus began which continues till date. She credits her perseverance and passion to make a difference to her days as a vocational student among the elite sections of Madras.
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