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Babita Baruah is an advertising veteran, having worked at JWT for over 18 years now. She was Business Head in JWT Mumbai till July 2010, before moving to JWT Delhi. Her portfolio has been extensive- Unilever brands, Godrej brands, Kotak brands, Aditya Birla Capital, Kingfisher Airlines, Diageo, Kelloggs, Wills, Bata, Emami, World Gold Council, De Beers, Nokia.
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