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Jyoti Naik is the ex-President of Shri Mahila Griha Udyog Lijjat Papad – an organization by women, of women and for women.
The Lijjat brand is well-known all over India as well as abroad for its crispy and crunchy papads. The organization was started by 7 women way back in 1959 with a modest loan of Rs.80. Today it has become an entrepreneurial success story with a turnover of several hundred crores. Jyoti Naik joined Lijjat at the age of 12 to help out her mother in 1973. She gradually climbed the ladder and became the President of this organization, which stands as a symbol to women’s empowerment by providing employment to over 30,000 women.
Lijjat not only provides a source of income but also has a unique business model in place which imparts a sense of equality and justice and serves to equip these women with dignity, self-reliance and self-respect. For more than 50 years, Lijjat has stayed true to its core values and the management holds fast to the belief that consistent good quality is of utmost importance.
Jyoti has often been recognized for her pioneering spirit and was conferred the Businesswoman of the Year Award for Corporate Excellence by the Economic Times. Shri Mahila Griha Udyog Lijjat Papad was also awarded the Best Village Industry Institution in 2003 and Brand Power award in 2011.
Why we find her inspiring:
– Jyoti’s as well as as Lijjat Papad’s journey is the quintessential “rags-to-riches” story; but it also shows that hard work pays
– For reaching out and empowering women at the grassroots level
– For turning a cottage industry into a national movement for women
– For proving that strong moral values and business ethics are invaluable even in today’s dog-eats-dog world
Suggested Readings:
Women and Empowerment: Shri Mahila Griha Udyog Lijjat Papad
Symbol of women’s strength: Shri Mahila Griha Udyog Lijjat Papad
*Photo credit: http://www.entrepreneur.com/
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People say that women are the greatest enemies of women. I vehemently disagree. It is the patriarchal mindset that makes women believe in the wrong ideology.
The entire world celebrates International Women’s Day on March 8, 2024. It should be a joyful day, but unfortunately, not all women are entitled to this privilege, as violence against women is at its peak. The experience of oppression pushes many women to choose freedom. As far as patriotism is concerned, feminism is not a cup of tea in this society.
What happens when a woman decides to stand up for herself? Does this world easily accept the decisions of women in this society? What inspires them to be free of the clutches of the oppression that women have faced for ages? Most of the time, women do not get the chance to decide for themselves. Their lives are always at the mercy of someone, which can be their parents, siblings, husband, or children.
In some cases, women do not feel the need to make any decisions. They are taught to obey the patriarchal system, which makes them believe that they are right. In my family, I was never taught to make decisions on my own. It was always my parents who bought dresses and all that I needed.
14 years after her last feature film Dhobi Ghat, storyteller extraordinaire comes up with her new film, Laapataa Ladies, a must watch.
*Some spoilers alert*
Every religion around the world dictates terms to women. The onus is always on women to be ‘modest’ and cover their faces and bodies so men can’t be “tempted”, rather than on men to keep their eyes where they belong and behave like civilized beings. So much so that even rape has been excused on the grounds of women eating chowmein or ‘men will be men’. I think the best Hindi movie retort to this unwanted advice on ‘akeli ladki khuli tijori ki tarah hoti hai’ (an alone woman is like an open jewellery box) came from Geet in Jab We Met – Kya aap gyan dene ke paise lete hain kyonki chillar nahin hain mere paas.
The premise of Laapataa Ladies is beautifully simple – two brides clad in the ghunghat that covers their identity get mixed up on a train. Within this Russian Doll, you get a comedy of errors, a story of getting lost, a commentary on patriarchy’s attitude towards women, a mystery, and a tale of finding oneself, all in one. Done with a mostly light touch that has you laughing and nodding along.
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