Under 40 And Ruling: The 12 Women On The Fortune List 2018

Posted: March 28, 2018

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12 Women under 40 featured in the Fortune India’s Brightest Young Entrepreneurs list! Inspiring, driven and follow-worthy!

Recently, Fortune India magazine released its annual list of 40 Indians under the age of 40 who have established ground-breaking organisations backed with innovative ideas and are attracting the attention of the best in the business.

12 out of 40 of these bright minds are women, making it a healthy 30%. They are the perfect combination of brains, courage and most importantly – the will to get things going. While most are Founders, some have also built from the ground up within larger organisations.

Let’s took a look at these 12 fabulous women.

Rati Shetty, Co-Founder and Chief Product Officer, BankBazaar.com

In 2007 when Rati Shetty and her husband struggled to get a home loan, she decided to make things simpler and took matters in her own hands. Together, they started BankBazaar.com – a platform for Indians to shop their financial products online in 2008. Rati is a huge believer in the potential of women employees and has spoken about ensuring a woman-friendly environment at BankBazaar.com. Follow her on twitter: @RatiRajkumarBB.

Amrita Pandey, Regional Head, Media Distribution and OTT, Walt Disney, South Asia

Amrita Pandey joined Walt Disney in 2003 as a Management Trainee. In the 14 years with the company, she has worked in various capacities like production, marketing, distribution and syndication. She has worked on over 150 movies in Hindi, English and regional languages. She continues to build on her achievements, ready for the future challenges.

Ashwini Asokan, Co-founder, Mad Street Den

Ashwini Asokan runs Mad Street Den, an Artificial Intelligence (AI) company though she has never been a coder. She is a proud entrepreneur and one day wishes to be at the top of her category. She has spoken extensively about creating a truly inclusive workplace at Mad Street Den and does not hesitate to call out ‘manels’ in the industry that leave out female participants. Follow this inspiring woman at @LadyAshBorg

Dhanya Rajendran, Co-Founder & Editor-in-Chief, The News Minute

The News Minute boasts of having a distinctive voice in the English news media space, focusing news from 5 Southern states of the country. The app and site clock about 6.5 million unique visitors every month. She is known for her unbiased view points and her thorough knowledge of socio-political developments in the South. Follow her tweets at @dhanyarajendran

Masaba Gupta, Founder and Creative Director, House of Masaba

Masaba Gupta considered a number of career choices from Tennis and Singing, to Acting but life had different plans for her. At 28, she is India’s youngest Creative Director. Her flamboyant style can be defined as a blend of contemporary and traditional with modernity taking the upper hand. Follow her on twitter @MasabaG

Neha Singh, Co-Founder, Tracxn

Neha Singh has the knowledge of a techie and impeccable business acumen. She combined the two to develop software that would help corporate buyers and investors shortlist companies as per certain parameters. That’s how she established Tracxn which boasts of clients like Walmart, Flipkart, Samsung, Mercedes-Benz, Target Corporation, Bosch, and Deloitte. Follow her at @neha_ns.

Prerna Mukharya, Founder, Outline India

Everyone faces the problem of data authenticity while conducting research. There is especially a dearth of authentic data from the rural segments of India. Prerna Mukharya identified this gap and started the company Outline India which provides solutions for executing field surveys across India. Prerna is aware of how difficult the task ahead of her is since it is labour intensive work and considerable capital will be needed to grow.

Ishira Mehta, Co-Founder, CropConnect

Ishira Mehta founded CropConnect which connects farmers directly with their customers since 2013. Ishira traveled extensively in order to reach out to farmers across 21 Indian states to make this happen. She has previously worked with SEWA (Self Employed Women’s Association) on slum development.  Follow Ishita on twitter at @imehta24.

Shradha Sharma, Founder & CEO, YourStory

Entrepreneurs have stories to tell and Shradha gave them a platform. She launched YourStory – a media technology platform for entrepreneurs in 2008. A widely popular website, it enjoys 10 million engaged readers every month with over 72000 articles already published. YourStory has received investments from Ratan Tata, Vani Kola, Karthee Madasamy and T V Mohandas Pai. Follow her on twitter at @SharmaShradha to know more.

Suchita Salwan, Founder & CEO, LBB

What started as a simple blog turned into a sensational website with 7 million page views every month. Little Black Book has all the information you need right from the details of that highly recommended Thai place to the new play which is making news all over the net. Suchita was working with BBC, New Delhi when she started a blog about interesting places in the city that soon became a widely followed website. She has big plans to take LBB all over the world. Follow this interesting lady on twitter at @suchitasalwan

Upasana Makati, Founder & Publisher, White Print

Everyone enjoys the morning newspaper but not everyone is blessed with the gift of sight. Upasana is the face behind India’s first English language lifestyle Magazine in Braille – White Print. She collaborated with the National Association for the Blind (NAB) in Mumbai for technical guidance. The magazine has a subscriber base of 350.

Gunjan Soni, Head, Jabong and CMO, Myntra

Gunjan Soni has been handling the responsibilities of Marketing for Myntra since 2015. After Myntra took over Jabong in 2016, she was made the Head of Jabong as well. She managed to increase its revenue by 40% proving her mettle. With over 12 years of rich experience in strategy, operations and marketing, she has a passion for advanced big data analytics.

These stories tell us how one can achieve immense satisfaction by making a dream come true, risking it all for something you are passionate about. These women have carved their own paths, are not hesitant to take big risks and are on the path to much deserved success!

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Rucha Ogale, 29, is a Marketing Communication professional who is currently on a maternity break.

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