How Are Women Using The Digital Medium To Communicate With The Masses? Let’s Find Out

Posted: December 24, 2017

The digital medium has revolutionsed the way women communicate with the outside world. There’s no stopping us now say #WomenOnTheMove.

Digitization has revolutionized the way women communicate. The internet has helped in amplifying ideas and is playing a crucial role in placing campaigns around women’s rights at the centre of public debate. The campaigns can reach millions in seconds and with smart and careful social media planning, they can hit the ground running.

The virtual space has given women the much needed platform to voice their opinions. It is giving women the opportunity to connect with like minded audiences and engage in meaningful discussions. Social networking sites like Facebook, Twitter, Quora etc are useful tools for people who want to rally support for important causes or engage with the public about a topic of interest.

Last week, we had our weekly #WomenOnTheMove chat over at Twitter, where we discussed how who/what inspired #WomenOnTheMove to start blogging, the challenges they face online and also shared suggestions on how to build a successful brand online. This is what they said.

(If you’re not yet following Women’s Web on Twitter, do now, and you can come over for the chat too, every Wednesday 6-7PM IST).

Why do women blog?

Digital media platforms, such as blogging and social media, give women an excellent opportunity to reach out to like-minded people. But why do they need to reach out to people and what are the factors that prompt women to blog? Let’s know from #WomenOnTheMove.

Love of writing

Encouragement from friends

Encouragement from family

Maternity breaks

To connect with like-minded people

The challenges women face

From family responsibilities to being on the receiving end of vicious trolling to not being taken seriously for voicing opinions on topics that are primarily seen as male dominated, women have to deftly manage a number of challenges, both online and offline.

Women have to juggle many roles

Opinions shared run a risk of not being identified as worthy enough

Cyber bullying and trolling

Building a powerful brand online — but how?

Despite, the risks of the virtual world, there’s no denying the fact that in recent years, social media has emerged as a powerful tool for online communities not only in raising awareness and organising campaigns on a wide range of issues, but also reaching out to people in a very short period of time. It has given women the much needed tool to reach a broad audience quickly. Women writers and bloggers have carved a niche for themselves in the online world. However, building a strong brand presence in the online world is not easy. #WomenOnTheMove have some excellent suggestions for people who are starting out.

Being consistent helps in building a brand people identify with

Engage with the audience

Content is king!

Be yourself!

Keep an eye out for trending topics

Image: Pixabay

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