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Having a Facebook business page and maintaining it well is essential for entrepreneurs today.
For business owners, our business is important to us, and is not only a means of earning but work which enhances our identity.
Running a business, along with providing us with satisfaction, also gives us the joy of giving and taking care of the needs of others as well.
But hey! running a business is not a one-shot game which can be done easily; it goes through many ups and downs within the competitive peaks of the business arena. Like a newborn baby, likewise a business has to be nurtured day by day, and year by year to make it effective for its customers who after all need to invest their money and time on your business. And here comes the major ball to be played with!
Today’s winner of the game is ‘Digitisation’, and ‘Technology’. Yes it’s true, we are already stepped into the digital world and with the coming times, business is purely going to be run online through different interfaces by understanding the world of technology.
Nowadays, as food, air, water are essentials of life, so is it becoming essential for people to maintain their presence online on social media sites. Boosting your business by creating a facebook page is an informative yet economically friendly approach.
Women looking for means to promote their business must try this; it really doesn’t matter if your business is small or large – what really matters is people appreciating your efforts.
Besides creating a Facebook Business Page, here are some ways to use your FB page as well as website well to stay in touch with your customers:
If something looks different and creative from outside in appearance, people tend to fall for it at first glance. Organize your virtual page in such a way that it directly symbolizes your product with appropriate selection of page theme and fantastic use of titles and an attractive headline.
Most people doesn’t know the proper meaning of SEO – SEO helps to direct the desired traffic to your page/website in a hassle free way. Along with taking care of SEO, your website and FB page needs regular updation of content – keep it fresh so that your customers don’t often it dull and repetitive.
While your facebook page helps you attract audiences in a budget-friendly way, naturally it needs your attention towards it, means you have to be active socially for running your business online. Make sure you spend time on a regular basis on the social media that you select.
Creating a facebook page definitely increases your chances of getting noticed by the right customers.
Top image via Pixabay
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Neena was the sole caregiver of Amma and though one would think that Amma was dependent on her, Neena felt otherwise.
Neena inhaled the aroma that emanated from the pan and took a deep breath. The aroma of cumin interspersed with butter transported her back to the modest kitchen in her native village. She could picture her father standing in the kitchen wearing his white crisp kurta as he made delectable concoctions for his only daughter.
Neena grew up in a home where both her parents worked together in tandem to keep the house up and running. She had a blissful childhood in her modest two-room house. The house was small but every nook and cranny gave her memories of a lifetime. Neena’s young heart imagined that her life would follow the same cheerful course. But how wrong she was!
When she was sixteen, the catastrophic clutches of destiny snatched away her parents. They passed away in a road accident and Neena was devastated. Relatives thronged her now gloomy house and soon it was decided that she should be married off.
Being a writer, Nivedita Louis recognises the struggles of a first-time woman writer and helps many articulate their voice with development, content edits as a publisher.
“I usually write during night”, says author Nivedita Louis during our conversation. Chuckling she continues,” It’s easier then to focus solely on writing. Nivedita Louis is a writer, with varied interests and one of the founders of Her Stories, a feminist publishing house, based in Chennai.
In a candid conversation she shared her journey from small-town Tamil Nadu to becoming a history buff, an award-winning author and now a publisher.
Nivedita was born and raised in a small town in Tamil Nadu. It was for schooling that she first arrived in Chennai. Then known as Madras, she recalls being awed by the city. Her love-story with the city, its people and thus began which continues till date. She credits her perseverance and passion to make a difference to her days as a vocational student among the elite sections of Madras.
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