Check out 16 Return-To-Work Programs In India For Ambitious Women Like You!
The new Vicks ad touches two burning issues in India - adoption and transgender rights. A heart-warming ad that will leave you seeking for answers.
The new Vicks ad touches two burning issues in India – adoption and transgender rights. A heart-warming ad that will leave you seeking for answers.
“Parenthood requires love not DNA”
Adoption in India is still a taboo subject that couples often resort to if they cannot have a child biologically. As much as we would like to believe that we live in an educated and progressive society, sadly this is the glaring truth that cannot be ignored.
The new Vicks ad titled #TouchOfCare is a heart-warming ad based on the true story of Gauri Sawant, a transgender and an activist, who adopts orphaned Gayatri and fights the social stigma to raise her as her own child. The video touches two key social issues in India – adoption and transgender rights.
The 3 minutes video revolves around Gayatri who loses her biological mother and is adopted by Gauri Sawant and becomes Gayatri’s ‘mummy‘.
Gauri loves Gayatri very much and makes sure to give her daughter a better life and a respectable career. She sends her away to boarding school to keep her away from witnessing the atrocities she is forced to endure everyday as a transgender.
Gauri wants her daughter to become a doctor but Gayatri does not want to become a doctor. The video ends with a powerful and thought provoking message from Gayatri that will leave the viewers seeking for answers – “My Civics book says that everyone is entitled to basic rights. Then why is my ‘mummy’ denied them? That’s why I want to become a lawyer, not a doctor.”
If you haven’t watched the #TouchOfCare video yet, watch it here and don’t forget to share it.
Image: You Tube
A part time backpacker, an accidental baker, a doting mother, a loving wife, a pampered daughter, an inspired blogger, an amateur photographer read more...
Women's Web is an open platform that publishes a diversity of views, individual posts do not necessarily represent the platform's views and opinions at all times.
Stay updated with our Weekly Newsletter or Daily Summary - or both!
Neena was the sole caregiver of Amma and though one would think that Amma was dependent on her, Neena felt otherwise.
Neena inhaled the aroma that emanated from the pan and took a deep breath. The aroma of cumin interspersed with butter transported her back to the modest kitchen in her native village. She could picture her father standing in the kitchen wearing his white crisp kurta as he made delectable concoctions for his only daughter.
Neena grew up in a home where both her parents worked together in tandem to keep the house up and running. She had a blissful childhood in her modest two-room house. The house was small but every nook and cranny gave her memories of a lifetime. Neena’s young heart imagined that her life would follow the same cheerful course. But how wrong she was!
When she was sixteen, the catastrophic clutches of destiny snatched away her parents. They passed away in a road accident and Neena was devastated. Relatives thronged her now gloomy house and soon it was decided that she should be married off.
Being a writer, Nivedita Louis recognises the struggles of a first-time woman writer and helps many articulate their voice with development, content edits as a publisher.
“I usually write during night”, says author Nivedita Louis during our conversation. Chuckling she continues,” It’s easier then to focus solely on writing. Nivedita Louis is a writer, with varied interests and one of the founders of Her Stories, a feminist publishing house, based in Chennai.
In a candid conversation she shared her journey from small-town Tamil Nadu to becoming a history buff, an award-winning author and now a publisher.
Nivedita was born and raised in a small town in Tamil Nadu. It was for schooling that she first arrived in Chennai. Then known as Madras, she recalls being awed by the city. Her love-story with the city, its people and thus began which continues till date. She credits her perseverance and passion to make a difference to her days as a vocational student among the elite sections of Madras.
Please enter your email address