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Blaming women for dressing 'provocatively' while the real perpetrators get away - this fashion brand is changing the narrative with #NotWhatIWear.
Blaming women for dressing ‘provocatively’ while the real perpetrators get away – this fashion brand is changing the narrative with #NotWhatIWear.
“What was she wearing?” This is often, sadly, the first question asked when a woman is sexually assaulted. The idea that clothing could have weight in a conversation about sexual assault is ridiculous – and yet so familiar. And then follow statements like “She was asking for it.” Correlating women’s clothing with rape has been around since time immemorial. It is the easy scapegoat. So much so that even women start finding fault with the woman who was assaulted.
Fashion brand Ajio, which curates products, presented its collection at the recently held Lakme Fashion Week. Before the event the fashion brand released a powerful video #NotWhatIWear – that strikes at the core of the issue – it shows independent women going about their daily lives, yet thinking twice about the clothes they will/should wear before stepping outside.
The idea that clothing has anything to do with assault is global and persistent. If a man can be tempted into inappropriate behaviour because of the skin just above a woman’s knee, then the problem isn’t the woman’s knee – the problem lies with the man. It is about time society stops blaming sexual assault victims and telling women to change their attire and behaviour so as to not get raped. The real problem here is not women, but the people who commit the crime.
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Doctor, Blogger mompreneur .I enjoy writing about health wellness ,parenting and my adventures as I explore financial freedom. I love travelling ,reading and balcony gardening.If I am not over at http://healthwealthbridge.com ,then read more...
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Neena was the sole caregiver of Amma and though one would think that Amma was dependent on her, Neena felt otherwise.
Neena inhaled the aroma that emanated from the pan and took a deep breath. The aroma of cumin interspersed with butter transported her back to the modest kitchen in her native village. She could picture her father standing in the kitchen wearing his white crisp kurta as he made delectable concoctions for his only daughter.
Neena grew up in a home where both her parents worked together in tandem to keep the house up and running. She had a blissful childhood in her modest two-room house. The house was small but every nook and cranny gave her memories of a lifetime. Neena’s young heart imagined that her life would follow the same cheerful course. But how wrong she was!
When she was sixteen, the catastrophic clutches of destiny snatched away her parents. They passed away in a road accident and Neena was devastated. Relatives thronged her now gloomy house and soon it was decided that she should be married off.
Being a writer, Nivedita Louis recognises the struggles of a first-time woman writer and helps many articulate their voice with development, content edits as a publisher.
“I usually write during night”, says author Nivedita Louis during our conversation. Chuckling she continues,” It’s easier then to focus solely on writing. Nivedita Louis is a writer, with varied interests and one of the founders of Her Stories, a feminist publishing house, based in Chennai.
In a candid conversation she shared her journey from small-town Tamil Nadu to becoming a history buff, an award-winning author and now a publisher.
Nivedita was born and raised in a small town in Tamil Nadu. It was for schooling that she first arrived in Chennai. Then known as Madras, she recalls being awed by the city. Her love-story with the city, its people and thus began which continues till date. She credits her perseverance and passion to make a difference to her days as a vocational student among the elite sections of Madras.
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