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Listen to Archana Doshi of Archana's Kitchen on her important learnings and how it helped her to aid her business.
Listen to Archana Doshi of Archana’s Kitchen on her important learnings and how it helped her to aid her business.
Archana Doshi is famous as a youtube star and kitchen queen and needs no introduction. Her motto of presenting recipes which contribute to fit and healthy lifestyle has been receiving tremendous love.
Wondering what makes her space, Archana’s Kitchen, an exclusive one? Archana says that her sole focus is the ‘customer’ and what she/he wants to know about food and cooking.
When starting a business, implementing one’s ideas has many directions. While it is required to bring out the best in you as an entrepreneur, simultaneously it is imperative to understand what exactly a customer wants. Is it just the recipes that they are coming for or a twist to a basic recipe, or shortcuts for cooking, or planning for a party menu or wondering which kitchen appliance to buy?
We all have different needs when we explore the sea of recipes online, don’t we? However, this doesn’t apply just to recipes, in fact, to every other business out there – there are customers with different needs. And Archana’s Kitchen focuses right on this point!
It might not be an out of the box idea when it comes to your business, but turning it into a unit which strives to meet the demands of the current world is what keeps you in a desired position in the market. Even for a kind of business whose presence is just online and is not meeting a customer personally, it is still important to make a connection.
Though it sounds that you are talking all the time, other things like – understanding the trends, giving tips on how to make best use of the information that you provide, asking for feedback, sharing with a bigger audience, acknowledging the requests, responding positively, etc. will all go a long way in making it a complete conversation of sorts. When you reach this stage, the communication would never look as one-sided and you are bound to form a loyal community of customers.
We were pleased to have Archana Doshi as a speaker at our last Breaking Barriers event where she shared her ideas on marketing, which inspired many other women entrepreneurs to keep up the right strategy in their own businesses.
Come, join us at our next Breaking Barriers event for more such inspiring ideas and to meet like minded women entrepreneurs.
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Neena was the sole caregiver of Amma and though one would think that Amma was dependent on her, Neena felt otherwise.
Neena inhaled the aroma that emanated from the pan and took a deep breath. The aroma of cumin interspersed with butter transported her back to the modest kitchen in her native village. She could picture her father standing in the kitchen wearing his white crisp kurta as he made delectable concoctions for his only daughter.
Neena grew up in a home where both her parents worked together in tandem to keep the house up and running. She had a blissful childhood in her modest two-room house. The house was small but every nook and cranny gave her memories of a lifetime. Neena’s young heart imagined that her life would follow the same cheerful course. But how wrong she was!
When she was sixteen, the catastrophic clutches of destiny snatched away her parents. They passed away in a road accident and Neena was devastated. Relatives thronged her now gloomy house and soon it was decided that she should be married off.
Being a writer, Nivedita Louis recognises the struggles of a first-time woman writer and helps many articulate their voice with development, content edits as a publisher.
“I usually write during night”, says author Nivedita Louis during our conversation. Chuckling she continues,” It’s easier then to focus solely on writing. Nivedita Louis is a writer, with varied interests and one of the founders of Her Stories, a feminist publishing house, based in Chennai.
In a candid conversation she shared her journey from small-town Tamil Nadu to becoming a history buff, an award-winning author and now a publisher.
Nivedita was born and raised in a small town in Tamil Nadu. It was for schooling that she first arrived in Chennai. Then known as Madras, she recalls being awed by the city. Her love-story with the city, its people and thus began which continues till date. She credits her perseverance and passion to make a difference to her days as a vocational student among the elite sections of Madras.
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