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Bhavna Toor found of Shenomics discusses the power of Personal Branding through Story Telling with Rituparna Ghosh, Founder of Your Story Bag.
A writer, editor and storyteller practicing all three forms of storytelling – written, visual and oral, Ghosh is a compulsive storyteller. Always sniffing for a good story to tell, Ghosh feels that her past life as a journalist and television producer taught her the power of good stories.
Personal Branding is no longer just a ‘nice to have’; it’s an essential exercise for all women who want to advance and thrive in their careers and businesses.
Personal Branding is about identifying and then communicating what makes you You; in other words, what makes you unique and relevant to your target audience, so that you can reach your career and/or business goals.
Personal branding is very powerful because it sends a clear, consistent message about who you are and what you have to offer. If you can understand and differentiate your personal story, and how it connects to your core values as well as that of your target audience, you can use this information to separate yourself from your competitors and really stand out.
In this Mentor Chat, Rituparna Ghosh helps us understand how storytelling, in particular, can be an effective tool for building your personal brand given the power of stories to inspire, instruct and help forge a deeper connection.
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Bhavna Toor is the founder of Shenomics.com - a mindful leadership training and coaching platform to help women live and lead from within. A passionate leadership, executive and transformational coach, Bhavna helps aspiring women from read more...
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Neena was the sole caregiver of Amma and though one would think that Amma was dependent on her, Neena felt otherwise.
Neena inhaled the aroma that emanated from the pan and took a deep breath. The aroma of cumin interspersed with butter transported her back to the modest kitchen in her native village. She could picture her father standing in the kitchen wearing his white crisp kurta as he made delectable concoctions for his only daughter.
Neena grew up in a home where both her parents worked together in tandem to keep the house up and running. She had a blissful childhood in her modest two-room house. The house was small but every nook and cranny gave her memories of a lifetime. Neena’s young heart imagined that her life would follow the same cheerful course. But how wrong she was!
When she was sixteen, the catastrophic clutches of destiny snatched away her parents. They passed away in a road accident and Neena was devastated. Relatives thronged her now gloomy house and soon it was decided that she should be married off.
Being a writer, Nivedita Louis recognises the struggles of a first-time woman writer and helps many articulate their voice with development, content edits as a publisher.
“I usually write during night”, says author Nivedita Louis during our conversation. Chuckling she continues,” It’s easier then to focus solely on writing. Nivedita Louis is a writer, with varied interests and one of the founders of Her Stories, a feminist publishing house, based in Chennai.
In a candid conversation she shared her journey from small-town Tamil Nadu to becoming a history buff, an award-winning author and now a publisher.
Nivedita was born and raised in a small town in Tamil Nadu. It was for schooling that she first arrived in Chennai. Then known as Madras, she recalls being awed by the city. Her love-story with the city, its people and thus began which continues till date. She credits her perseverance and passion to make a difference to her days as a vocational student among the elite sections of Madras.
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