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Popular media certainly plays a big part in shaping how we as a society think. So shouldn't there be some social responsibility in what is aired?
Popular media certainly plays a big part in shaping how we as a society think. So shouldn’t there be some social responsibility in what is aired?
A recent advertisement asked a very valid and pertinent question – Are we stereotyping gender roles in front of our growing children? Kudos to the FMCG giant for taking forth the initiative.
The ad shows a father visiting her daughter and her family. He admits to be proud of his little girl who can juggle multiple roles as working woman, mother, wife very swiftly but apologizes for not inculcating the idea of work load sharing while at home when she was a kid and loved playing the home maker.
Women have achieved great success as entrepreneurs, company leads and heads in almost all fields. But have we been able to move to the drawing room couch and devote our precious time to it without worrying about the food, freezer, maids, laundry, grocery, children etc etc ? The answer will most probably be NO for the majority.
Several things and situations might be the root cause of this situation. However a very prominent influence are the daily soaps and serials aired on television.
We are still heavily dependent on the television as our primary source of daily entertainment, especially in semi-urban and rural areas. The top rated TV shows in our country show women in the utmost idealistic roles. They either excel in every thing they do as a career woman (which is humanly not possible) or are just too happy to please every one around them.
No one can deny the role of television in the Indian society. Big B’s polio campaign is a live example for it. So why can’t television with progressive programming make women think about themselves, what they want to do which makes them happy?
Sure many of us do that. But what about the ones not so privileged like us? Can we not at least plant a seed of imagination and see it germinate steadily?
Image source: watching television by Shutterstock.
During most of the time in the day I work with a media agency and when I'm not doing that I'm mostly travelling or reading up. read more...
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Neena was the sole caregiver of Amma and though one would think that Amma was dependent on her, Neena felt otherwise.
Neena inhaled the aroma that emanated from the pan and took a deep breath. The aroma of cumin interspersed with butter transported her back to the modest kitchen in her native village. She could picture her father standing in the kitchen wearing his white crisp kurta as he made delectable concoctions for his only daughter.
Neena grew up in a home where both her parents worked together in tandem to keep the house up and running. She had a blissful childhood in her modest two-room house. The house was small but every nook and cranny gave her memories of a lifetime. Neena’s young heart imagined that her life would follow the same cheerful course. But how wrong she was!
When she was sixteen, the catastrophic clutches of destiny snatched away her parents. They passed away in a road accident and Neena was devastated. Relatives thronged her now gloomy house and soon it was decided that she should be married off.
Being a writer, Nivedita Louis recognises the struggles of a first-time woman writer and helps many articulate their voice with development, content edits as a publisher.
“I usually write during night”, says author Nivedita Louis during our conversation. Chuckling she continues,” It’s easier then to focus solely on writing. Nivedita Louis is a writer, with varied interests and one of the founders of Her Stories, a feminist publishing house, based in Chennai.
In a candid conversation she shared her journey from small-town Tamil Nadu to becoming a history buff, an award-winning author and now a publisher.
Nivedita was born and raised in a small town in Tamil Nadu. It was for schooling that she first arrived in Chennai. Then known as Madras, she recalls being awed by the city. Her love-story with the city, its people and thus began which continues till date. She credits her perseverance and passion to make a difference to her days as a vocational student among the elite sections of Madras.
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