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Confused about how to crowd-fund your business and not sure where to start? This talk from Arpita Ganesh, Founder & CEO of Buttercups Bras Pvt. Ltd., answers all your queries.
Confused about how to crowd-fund your business and not sure where to start? This talk from Arpita Ganesh, Founder & CEO of Buttercups Bras answers all your queries.
When Arpita Ganesh found that there was a real need for well fitting bras among women in India, she decided to launch a line of bras to address the issue. However, that rationale alone did not seem to be strong enough to raise the funds she needed.
What she did eventually to get funds is the story behind the success of her crowd-funding campaign.
Would you shut down your business if investors say that the idea has no future? Well, Arpita Ganesh, a persistent entrepreneur thought otherwise and went on to prove the value her business adds to society. After all, which woman doesn’t want to wear a well fitted bra!
Arpita’s business started with a line of bras, pre-ordered by customers and hence something that other investors bought in to.
Her story validates that if you have passion and clarity in what you want to offer your customers, nothing will hold you back. This holds good even when you fail to raise funds from angel investors. That is when she started her own crowd-funding campaign and approached people to fund her.
If a few hundred strangers believed in her vision and funded the business without a physical product in place, then it meant that the envisioned product in fact demands for its existence. This was enough to convince angel investors to come forward and fund her idea.
In this video from our last Breaking Barriers event in Bangalore, Arpita shares her journey, on how she failed at raising funds initially and how she went about the crowd-funding. Her experience will surely help fellow entrepreneurs on things like what is involved in crowd-funding about the nitty-gritties involved – the actual process and the kind of costs involved, to name a few.
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UP Boards Topper Prachi Nigam was trolled on social media for her facial hair; our obsession with appearance is harsh on young minds.
Prachi Nigam’s photo has been doing the rounds on social media for the right reasons. Well, scratch that- I wish the above statement were true. This 15-year-old girl should ideally be revelling in her spectacular achievement of scoring a whopping 98.05% and topping her tenth-grade boards. But oddly enough, along with her marks, it’s something else that garners more attention – her facial hair.
While the trolls are driving themselves giddy by mocking this girl who hasn’t even completed her school yet, the ones who are taking her side are going one step ahead – they are sharing her photoshopped pictures, sans the facial hair, looking nothing less than a celebrity with captions saying – “Prachi Nigam, ten years later”.
Doctors have already diagnosed her with PCOD in their comments, based on photographic evidence. While we have names for people shamed for their weight – body shaming, for their skin colour- racism, for their age- age shaming, for being a female- sexism, this category of shaming where one faces criticism for their appearance has no name. With that, it also has zero shame attached to it.
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