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The latest ad by Amul clearly reinforces the gender stereotypes so may of us are fighting to do away with. What a terrible letdown.
When so many of us are trying to push the gender stereotypes away, here is what Amul does.
It shows how it is not okay for a boy to play with dolls, whereas it is okay for a girl to play cricket.
With this advertisement Amul clearly reinforces the gender stereotypes that pink is for girls’ and blue for boys. It’s a letdown for all of us.
Have a look. Leave your comments in the comment box below.
Proud Indian. Senior Writer at Women's Web. Columnist. Book Reviewer. Street Theatre - Aatish. Dreamer.
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