Content Marketing Workshop. Sign up to start becoming more efficient AND effective at using Content to achieve your goals!
Sonal Baid, the Co-Founder of Aura, uses traditional Indian dyeing techniques to minimize the pollution of water. Learn more!
Dyeing a single t-shirt contaminates about 2000 litres of water. Yes, and the damage is worsened because this toxic water is usually dumped into fresh water bodies in India, leaving textile regions with very little clean water.
What if someone told you that the solution to this problem lies in ingredients such as pomegranate peels, sea salt and soap nuts? True that! Here’s one amazing woman, who – along with her husband – has turned to traditional Indian dying techniques and is now able to not just print t-shirts with natural dyes, but sarees, paper and walls too! Meet Sonal Baid, the Co-founder of Aura Herbal Textiles.
Through ancient Indian techniques and organic dyes Aura hopes to change the face of the colour industry. “We started out wanting to change industries and we’ve been doing just that,” says Sonal whilst in conversation with Lakshmi Rebecca. Sonal also shares about how it all started, the challenges faced so far and how this business has brought her and her husband closer together.
Time to watch the amazing video below!
An award-winning online talk show featuring people and ideas positively shaping India for the
“All Good Writers Face Criticism And So Will You”: Sonal Kothari, Author Of The Month, July 2017
10 Essential Books For A Healthier Lifestyle For Indian Women From All Stages Of Their Life
Under 40 And Ruling: The 12 Women On The Fortune List 2018
Why Do So Many Indian Women Look Down Upon Someone Wearing A Saree?
Stay updated with our Weekly Newsletter or Daily Summary - or both!
Sign in/Register & Get personalised recommendations