Check out 16 Return-To-Work Programs In India For Ambitious Women Like You!
Why I think the new ads for 5 star and MTS are offensive and regressive both to women and children
I was shaken out of my totally zoned out state a couple of weeks back while I was vegetating in front of a cartoon channel only to please my son, and a brand new ad for 5 star popped up. Why?
It showed a lady popping out a baby and my eyes literally popped out! Did they really show a baby being born for a 5 star ad? Another product also sports a similar ad.
This one that assaulted my sensibilities is for MTS, where a baby is born ready to use the Internet. He crawls and then walks out while the medical staff and his mother with her legs in the stirrups watches amazed. Yes, I was amazed at the totally senseless ad and the uncaring attitude of the product promoters and what effect it would have on the psyche of little children glued to their television sets.
Even worse, did they show such ads on a cartoon/children’s channel?! Is it just me or are the manufactures, advertisers and channel programmers all going crazy? Why has the ad not been banned?
I am not an overly protective mother and advocate the importance of hands-on learning by a child. Yet, this ad left me outraged and wanting to shut the channel and erase the memory from my child. Some might say I am over reacting and children need to know the facts about the ‘birds and bees’, etc, etc. But do we really need to expose 5 year olds to the facts of childbirth? They do know that the ‘baby come from mummy’s tummy’ but do we have to subject them to those visuals? Do they really need to know the graphic details?
I checked the ads on Google and one was tagged as ‘#conditionserioushai’. True the condition is really serious if we are reduced to such unimaginative visuals and crass story-lines for selling a brand loved through the years.
My ‘mother- monitor’ was bleeping on loudspeaker mode; what about yours?
Pic credit: Devon (Used under a CC license)
Inderpreet writes for her love of writing, edits manuscripts and reads endlessly. An authors' editor with a decade of experience, she provides manuscript critique, linguistic editing, substantive editing and developmental editing for fiction and nonfiction. read more...
Stay updated with our Weekly Newsletter or Daily Summary - or both!
People say that women are the greatest enemies of women. I vehemently disagree. It is the patriarchal mindset that makes women believe in the wrong ideology.
The entire world celebrates International Women’s Day on March 8, 2024. It should be a joyful day, but unfortunately, not all women are entitled to this privilege, as violence against women is at its peak. The experience of oppression pushes many women to choose freedom. As far as patriotism is concerned, feminism is not a cup of tea in this society.
What happens when a woman decides to stand up for herself? Does this world easily accept the decisions of women in this society? What inspires them to be free of the clutches of the oppression that women have faced for ages? Most of the time, women do not get the chance to decide for themselves. Their lives are always at the mercy of someone, which can be their parents, siblings, husband, or children.
In some cases, women do not feel the need to make any decisions. They are taught to obey the patriarchal system, which makes them believe that they are right. In my family, I was never taught to make decisions on my own. It was always my parents who bought dresses and all that I needed.
It is shameful that in today's world too, women are abused and even killed for giving birth to a girl, and the infant's life is also of no value.
Trigger Warning: This deals with domestic violence, suicide, and violence against women, and may be triggering to survivors.
I am so glad that the esteemed courts are now giving the much-required verdicts regarding certain ideologies that were not at all entertained earlier. I mean we all have studied this much biology at our school level and it is our duty (our generation) to educate our elders about it.
Why someone have to lose a life to bring such awareness to the society. Delhi High Court gave this judgement concerning a case that filed by the deceased daughter’s parents against her in-laws. She committed suicide as she was harassed and tortured for dowry and giving birth to two daughters.
Please enter your email address