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Rashi Goel, Co-Founder of The Bright Side, one of the unique brands participating in the Women's Web New Year's giveaway shares her story
As part of the Women’s Web New Year’s Giveaway Hamper, 5 brands are giving away unique products – each with a story behind them. Rashi Goel, the co-founder of sign/accessory brand, The Bright Side, shares their story here.
The Bright Side is giving away funky car signs as part of the giveaway. To be one of the lucky 10 winners selected to receive the giveaway, you must be a registered user – go here!
The Bright Side has been set up with one primary product – ‘Vackys’. This is our very own trademarked name for vacuum suction cup based stickers for Cars as well as for Indoor surfaces like wardrobes, bathroom mirrors, shop windows, etc.
Our Mission is to be India’s largest range of traditional and contemporary ‘Baby on Board’ signs as well as newer variations of Novelty Car signs that would make for an interesting car accessory.
We manufacture these signs with the intent of tying up a wholesome retail network across the country in order to make our offering available to the entire nation. We also intend on bringing in a freshness of design, the kind not just India but the world hasn’t seen before.
The Bright Side was an idea waiting to be explored. It was brought to life when Shamir Khan (40) bored of playing corporate mule, decided to step into the role of creative horse and Rashi Goel believed in his idea and decided to jump on this bandwagon. The regular Baby on Board stickers in the Indian market were too plain and there was room for innovation and thus began the journey of The Bright Side.
Of Green Tambourines, Yellow Submarines and Shiny Happy People, The Bright Side is a company with a simple motto – To earn money! Just Kidding! We’re here to infuse Colour into your otherwise dull and drab lives full of Bhashan, Anshan and Corruption. In this world of Netas with their white kurta pyjamas, Babus with their grey Safari suits and Policewallahs with their Khaki Vardis, where is the Colour Yaar? Right here at The Bright Side. We love sharing a laugh, telling a good joke or making up a poor one – we’re here to make sure you smile looking at ANY of our products.
Our Vackys, made with a high quality heat and light resistant material printed with glossy non-fading ink, will adorn your car as well as look great on your refrigerators, wardrobes, restroom mirrors or doors, and on just about any flat surface.
Express yourself while driving around with our wonderfully colorful Vackys at just Rs. 179/-each.
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UP Boards Topper Prachi Nigam was trolled on social media for her facial hair; our obsession with appearance is harsh on young minds.
Prachi Nigam’s photo has been doing the rounds on social media for the right reasons. Well, scratch that- I wish the above statement were true. This 15-year-old girl should ideally be revelling in her spectacular achievement of scoring a whopping 98.05% and topping her tenth-grade boards. But oddly enough, along with her marks, it’s something else that garners more attention – her facial hair.
While the trolls are driving themselves giddy by mocking this girl who hasn’t even completed her school yet, the ones who are taking her side are going one step ahead – they are sharing her photoshopped pictures, sans the facial hair, looking nothing less than a celebrity with captions saying – “Prachi Nigam, ten years later”.
Doctors have already diagnosed her with PCOD in their comments, based on photographic evidence. While we have names for people shamed for their weight – body shaming, for their skin colour- racism, for their age- age shaming, for being a female- sexism, this category of shaming where one faces criticism for their appearance has no name. With that, it also has zero shame attached to it.
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