Content Marketing Workshop. Sign up to start becoming more efficient AND effective at using Content to achieve your goals!
As part of the Women’s Web New Year’s Giveaway Hamper, 5 brands are giving away unique products – each with a story behind them. Neeta Adappa, the founder of herbal cosmetics brand, Prakriti Herbals, shares her story here.
Prakriti Herbals is giving away a revitalizing fruit pack with papaya, strawberry, cucumber and aloevera juice, as part of the giveaway. To be one of the lucky 10 winners selected to receive the giveaway, you must be a registered user – go here!
When you think of an entrepreneur, you think of a savvy, street smart, dynamic and enterprising individual who knows exactly what he or she wants from life….well, it couldn’t be farther from the truth in my case, especially when I started out!
In fact, even today, my school friends are amazed when they find out that I am an entrepreneur. Quite understandable, as I was a quiet and reserved though academically bright student who just wanted to get a good job in a multinational. I did actually achieve just that after completing my B.Pharm & M.Pharm and landed a R&D and Quality Control officer’s post at German Remedies, Mumbai in 1993.
But within 6 months, I knew this was just not my cup of tea. I realised that boring monotonous routine analysis was not meant for me and longed to get into something more creative and challenging.
My marriage was a godsend as my husband, a very successful entrepreneur himself, encouraged me to start something on my own, after we settled down in Bangalore. It took me almost a year to zero in on what I really wanted to do and after a lot of soul searching I realised that it had to be small enough for me to manage independently as well as related to my field of expertise. I was lucky to find a business partner in Anisha Desai, my junior in pharmacy college who wanted to do something as well.
We realised that herbal cosmetics were the need of the hour and we had the background and expertise to formulate natural herbal products.
Prakriti Herbals was thus incepted in 1995, from a small garage attached to my home with an investment of just Rs. 10,000. We decided to manufacture herbal cosmetics only for use in beauty parlours, and spent almost a year painstakingly researching about herbs, formulating natural products for skincare and haircare and testing our products for efficacy.
Initially we faced tough times in our business, as we realised that there was not enough potential in parlours to generate enough sales and we were at our wit’s’ end on how to recover our investment. But honestly, we never gave up and just persevered on believing in ourselves and also that one day the tide would turn.
“When you truly believe in something the Universe makes it happen.” I truly believe in this because, out of nowhere, we got an enquiry for supply of small shampoo bottles to a hotel, Nahar Heritage. We had no idea how we were going to get the bottles, print it or supply it-but we took it up as a challenge and we have never looked back since, even when I had to manage the firm on my own after Anisha who is still my biggest well-wisher had to shift out of Bangalore.
Today Prakriti Herbals is a one stop shop for the hospitality and corporate industry providing a customised range of products all under one roof with a clientele list of more than 100 hotels and trusted by 5 star hotels like the Royal Orchid Group of Hotels,Orange County,Wipro and Manipal Hospitals.
“Prakriti Herbals” is today a name synonymous with nature and the goodness of Ayurveda and has a beautiful range of exclusive organic and herbal natural cosmetics with herbal ingredients which rejuvenate and refresh the skin and hair naturally.
We have always firmly believed in the Ayurveda philosophy, which emphasizes that nature provides an abundance of plants, roots, flowers and herbs rich in vitamins, enzymes, proteins and minerals that have been used in body and skin-care from time immemorial.
Our natural skincare & haircare products are formulated with natural cold pressed oils and butters, naturally derived amino acids and essential oils derived from fruits and vegetable , and are free from harmful petrochemicals and toxic chemicals. Our blog offers ready natural beauty tips.
Our products can be purchased at our factory retail outlet:
Prakriti Herbals, No 927,(old 86/1) Yallappa Reddy Layout Arakere Village Bannerghatta Road, Bangalore, India 560076
Our products can be ordered online on our facebook page or website and will be delivered free of cost anywhere in Bangalore. Nominal Courier charges are applicable for delivery outside Bangalore.
Women's Web is an alternative magazine covering real issues for real women. This blog
Stay updated with our Weekly Newsletter or Daily Summary - or both!
Sign in/Register & Get personalised recommendations